Here are all of our best articles on growing your garage door repair business.
We've compiled "The Ultimate Marketing Guide for Garage Pros". It covers the best way to market your garage door repair business online. This article covers what works - and what' doesn't - when it comes to marketing your garage door repair business.
This is a must read:
View the Ultimate Garage Door Marketing Guide
Google Ads
Google Ads is the best way to use advertising to promote your garage door business online. To learn more about how to put Google Ads to work for your garage door business, click the link below.
Google Ads for Garage Door Repair
Google Local Services Ads
Google Local Services Ads are subset of Google Ads. These are different than typical search ads and typically appear at the very top of search results when someone search for services related to garage door installation or repair.
Local Services Ads for Garage Door Companies
Google Advanced Verification
Related to Google Ads is that you need to be verified by Google before you can run ads (including local services ads). The post below describes how advanced verification works.
Google Advanced Verification for Garage Door Services
Keywords
You need keywords to effectively promote your garage door business online. Keywords are an essential component for both search ads on Google and for SEO. Business owners and homeowners are looking for your services online - using these keywords can help them find your business.
Keywords for Garage Door Companies
Note - there are also negative keywords - like "free garage door repair" that you can use in paid search campaigns on Google. Using these negative keywords can prevent cheap prospects from clicking your ads and wasting your time.
Negative Keywords for Garage Door Companies
Garage Door Repair Leads
Is it a good idea to pay for garage door leads from a lead service? We don't think so. Check out the link below and learn how powerful it is to generate your own garage door repair leads system that you own. Rather than paying and competing for each lead that comes in, you're building a system that keeps delivering.
LinkedIn
LinkedIn has networking and advertising options for garage door repair companies. Most garage door repair companies should at least create a page for their business on LinkedIn.
That said, advertising and networking on LinkedIn probably isn't the best fit for most garage door companies unless you primarily service commercial clients. It is possible you may have success with branding campaigns targeting building owners and property managers.
LinkedIn Garage Door Repair Advertising
Microsoft Ads
While Microsoft's Bing search engine doesn't have the same reach as Google, it is still a good idea to run ads using Microsoft Ads to bring in additional leads to your garage door business.
Microsoft Ads for Garage Door Companies
Reviews
Collecting reviews from customers and responding to both positive and negative reviews is essential for the success of your business. A homeowner is more likely to call the garage door company with 50 great reviews than the company that has three mediocre customer reviews. Learn how to collect and monitor reviews by checking out the link below.
Collecting and Monitoring Garage Door Repair Reviews
SEO
SEO is far and away the most effective way to generate leads for your garage door business. It is a time consuming process, but once established, it can help your garage door business rank higher up in the search results on Google and Bing. This can result in free leads coming into your business, which will lower your overall cost per lead.
Website
Most of your marketing efforts are performed in an attempt to bring prospects to your website where you can convert them into paying customers. There is a lot of thought that goes into building a garage door repair website. You must demonstrate your expertise by showcasing previous jobs, and make it easy for them to get in touch.
Yelp
You should definitely claim your garage door repair business page on Yelp. Whether or not you choose to advertise with Yelp may be a different story. When it comes to Yelp, before jumping in and running ads, I would recommend doing your due diligence and making sure that other garage door companies have had success with Yelp.
Yelp Ads for Garage Door Companies
Business Cards
Business cards are still an effective marketing tool - even in this digital age. Learn how business cards for your garage door business can bring in repeat business over time.
Business Cards for Garage Door Repair Pros
YouTube
Video is one of the most effective ways to promote your garage door repair business. Showing the services you provide in the areas you serve can be an extremely powerful way to demonstrate your expertise and bring in leads to your company.
YouTube for Garage Door Repair Businesses
Running a small business requires that you be profitable. We take a deep dive into just how profitable a garage door business can be when run optimally.
Garage Door Business Profitability
Trade Associations
Joining trade associations can be a great way to grow your business by networking with other garage door company owners. They have the added benefit of being able to improve your business through continuing education opportunities.
Garage Door Trade Associations
Podcasts
You can catch up on the latest industry news as well as get advice and tips from podcast hosts as you travel between garage door jobs. You may be surprised to learn that there are quite a few garage door podcasts that may be worth a listen.
Trade Associations
Industry conferences and events are a great way to improve skills and do some serious networking. We do our best to keep this events calendar up to date.
