Search engine optimization (SEO) and paid search advertising are two of the most important components of appliance repair marketing. Both require relevant keywords to reach your intended group of customers.
A successful appliance repair SEO campaign involves the creation of unique website content that is based on keywords that correspond to the services that your appliance repair business provides. Local SEO involves ranking well in both the Google Map results and the search results when a local search is conducted related to your appliance repair offerings. You can also use these keywords to better define your Google Business Profile Services (formerly Google My Business).
PPC advertising is the process of creating pay-per-click (PPC) campaigns to help you get your advertising message in front of potential customers at the exact moment that they're seeking your appliance repair services. A potential client will conduct a Google search like "lg refrigerator repair near me" and a Google Ad will appear promoting your services.
Both strategies can drive website traffic to your appliance repair website where you'll have the chance to convert leads into paying customers.
Search for Keywords Yourself Using Keyword Research Tools
In this post, I'll first talk about the techniques and tools you can use to identify additional keywords to enhance your appliance repair search advertising and SEO efforts.
Use our Appliance Repair Keywords List
At the end of this article, I'll give you 617 keywords associated with appliance repair services that you are able to study, modify, and plug right into your paid search campaigns. You can also use these keywords for SEO purposes to bring in free clicks to your appliance repair company’s website.
Keyword Research Tools
Uncover Keywords to Use for Appliance Repair SEO and PPC Campaigns
Notice that in every example I'm using just one seed keyword, such as "appliance repair". While this is a good starting point, you'll want to dive much deeper than using just one term. Think of all the services and brands that you provide and plug them into these research tools.
Example keyword phrases might be “dishwasher repair”, “subzero freezer not working”, “stove burner is broken”. This is a small sample, just think of the actual phrases customers use when they call you to ask for appliance repairs. You’ll want to think like your customer and use the words that they use - since they’ll be using these exact phrases in search engines.
KWFinder is a paid tool that costs around $29/month. They also offer a free 10-day trial you can take advantage of to explore the full capabilities of the tool.
The user enters their keywords, location, and language. The results include a lot of important data that can be useful for both SEO and PPC purposes. Although the actual numbers may not be 100 100% accurate (only Google has access to the most accurate data on search results), the data will assist you in selecting the correct keywords.
Mangools KWFinder results for "appliance repair"
In this instance, we chose "appliance repair" as our keyword. We then set our geographical location as "San Diego" (1). The results are shown and you can see our related keyword results (2).
Note that you can also change the settings to "Autocomplete" or "Questions". Writing content for websites around Google Autocomplete or Questions is an effective SEO Strategy. These are usually lower volume keywords that are not subject to stiff competition making it possible to get organic website traffic (free traffic) to your website.
KeywordTable (Left Panel)
Under our search are the keywords that are listed in the keyword table.
Search Volume (3) - Monthly average volume of searches over the last twelve months based on parameters for search (searches that include "appliance repair" within San Diego). We can see that around 1,500 monthly people are searching in San Diego for "appliance repair".
CPC (4) - Estimated cost per click for the keyword within Google Ads paid search. Again, using an example like the appliance repair example, you'll find that the estimated cost per click is roughly $8.09. This is only an estimate of course, and the cost per click in your advertising campaign will be different according to a myriad of factors including your location and your ad position in the search results (higher positions generally cost more). However, looking at the information, it's possible to conclude the bidding for "washing machine repair" with an expected CPC of $13.85 is likely to be more expensive than bidding on "gas stove repair near me" for $6.37.
PPC (5) - PPC shows how difficult the competition is for paid search ads. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs.
KD (6) - this is the keyword difficulty. It is used for SEO purposes. For appliance repair the keyword difficulty is 31 which they claim to be "Possible". Possible means it will be difficult to rank, but it is within the realm of possibility with a sound SEO strategy. The higher the number is, the more difficult it is to get near the top of the search results page. To check the keyword difficulty for other keywords that aren’t shown, you'll have to click the magnifying lens.
KeywordSEO Data (Right Panel)
The right-hand panel contains SEO data for the term which is highlighted in the left panel. We can see the keyword difficulty highlighted once more (7) in addition to the SERP Overview (Search Engine Results Page) (8) of the keyword based on the original keyword search parameters. Notice that the highest search result is owned by anbappliance.com. This panel will give you a lot of information regarding the businesses you'll have to compete with in the event that you attempt to rank for your chosen search term.
Convert and Make Lists
You can build lists and export data from this interface. This will allow you to locate the right keywords for your campaigns offline.
Ahrefs is yet another paid keyword tool - unlike KWFinder they don’t offer a free trial.
After signing up for a plan, you can go input one or more seed keywords. We've entered the keyword "appliance repair" in the Keywords Explorer (9) - and then used our default setting of Google for our default search engine as well as The United States as the search location, as you'll see below.
Enter your seed keyword in Keywords Explorer - then click on "Related Keywords"
On the page with results, we select "Related Terms" (10) to get a better view of keywords that are available.
From the below results you can see that we have over 7,300 keywords to select from. You can save these keywords as an excel spreadsheet or export them for offline analysis on your preferred spreadsheet (like Google Docs). Here's a brief overview of some columns that could be helpful to your appliance repair campaigns.
Ahrefs provides a large number of keywords and their associated SEO and PPC metrics
Keywords (11) - A list of keywords that you can apply to SEO or Google Ads
KD (12) - the difficulty in keyword search that is the proprietary method employed by ahrefs that determines how difficult it would be to rank for the given keyword. The higher numbers are more difficult to rank than lower numbers. The KD is on a logarithmic scale. That means that ranking for the KD of 20 is much more difficult to rank than a KD 10 keyword.
Volume (13) - This is the monthly average search volume for the given keyword based on the search parameters in our original search.
CPC (14) - The expected cost per click you can expect when you're running PPC ads for this keyword. Ahrefs data here is based on Google data, but as mentioned previously, cost per click can vary widely for every search and advertisement position.
SERP (15) - See the search engine results page competitors for the given keyword.
Export (16) - It is possible to export ahrefs information to perform an offline analysis
As I write this, Keyword Sheeter is still free, although that may change in the near future. There are paid plans to get “sheet coins” to get more functionality.
The tool will offer you a list Google autocomplete suggestions based on the keyword that you have entered. Below, in the "Keyword Idea Tools" section (17) with the default search settings (18) I typed in "appliance repair" as a seed keyword (19) as well then pressed the "sheet Keywords" button (20). It is also possible to apply both positive and negative filters to improve your results (below the save button).
Keyword Sheeter provides results that are based on Google Autocomplete
You can copy Keyword Sheeter results to a spreadsheet. Subscriptions start at $9 per month.
You can set up keywords in your account as part of the Google Ads signup process. We’ll discuss this in our upcoming blog post about Google Ads for appliance repair companies.
If you've already signed up to Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21), and clicking "Keyword Planner" (22)
Accessing the Google Keyword Planner
When you're inside the keyword planner, you'll probably be looking to begin by entering keywords (23), enter as many keywords as you would like (24) Here we entered "appliance repair". Once you're done you're ready, click the "Get Results" button (25).
Setting up seed keywords Google's Keyword Planner
As you will see below, Google returns 1,435 Keywords in their keyword ideas table (26). In the table, you can find keyword suggestions (27), average monthly searches for each keyword (28), and the top of page bidding metrics (29) & (30).
You can expand your results by clicking the refine keywords link located at the top of the page (31).
Keyword Planner results for "appliance repair"
Google provides these results and lets you directly add them to your search ads. I prefer to take things offline by pressing on the button to download (32) rather than just dumping them directly into my PPC campaigns.
Appliance Repair Keywords to for SEO and Search Advertising Campaigns
Based on my experience and the use of some of the tools described above, here is a beginning set of 617 terms you can consider using for your SEO and paid ads efforts. This isn't a complete list. You should do your own keyword analysis using the tools above to find keywords that make sense for your business.
There are what I refer to as “small appliances” as part of this list. This can include items like coffee machines and vacuums. Search engines may view these as appliances when people are searching for someone to repair them. Most major appliance repair companies probably don’t service many of these items. Look closely at the list and make them negative keywords if you don’t service that particular category of item.
Be aware that when you are running paid search campaigns, you will want to include qualifiers for some of the words below.
For example, a lot of people look up "near me", "my area" or their place of residence (e.g. "appliance repair Denver"). For certain keywords you may want to add city names you provide - or the "near me" qualifier.
A lot of searches include "cost" in addition to "price" as part of their search. If you have detailed pricing or cost information for certain services and you are able to justify your prices it is possible to add these qualifiers to your keyword. For paid search, you may wish to add many of these qualifiers as negatives. Price isn’t a great differentiator, and you probably don’t want to show up for searches like “cheap appliance repair near me”. That customer is destined to be a giant headache.
If you maintain particular brands frequently You may want to include models' numbers in your keywords since people may be searching for those brands.
Most of the keywords below are pretty popular. If you're not offering this service or brand create it as a negative keyword. Take note - for more information regarding negative keywords, read our separate blog post due out soon that covers negative keywords for appliance repair.