Search Engine Optimization (SEO) in addition to paid search advertising are two essential parts to marketing your home remodeling business. Both require relevant keywords to reach homeowners looking for your remodeling services.
A successful home remodeling SEO campaign is based on the creation of original content on your company's web pages around keywords that relate to the services that your home remodeling company offers. Local SEO is the process of getting your home remodeling contractor website to rank near the top of the search results for local searches. You can use keywords to develop local content, and in your Google Business Profile (formerly Google My Business) that appear on Google Map listings.
Google Ads for home remodeling involves the creation of PPC campaigns that will get your advertisement in front of a potential customer when they're searching for home remodeling services.
Both paid search and SEO can increase traffic to your company website where you'll be able to convert potential customers to paying clients.
Search for Your Personal Keywords
In this post, I will first go over the methods and tools that you can use to find more keywords to add to your marketing efforts.
Use our Search Keyword List
At the end of this post, I'll give you 201 terms related to home remodeling services that you can review, modify and apply to your own paid search campaigns. It is also possible to use these keywords as a launchpad for SEO in order to attract more customers to your website.
Notice that in every example for all the tools below, I use a seed keyword like “home remodeling”. When you use these tools, you’ll want to expand well beyond your basic business description and cover your services - specifically how consumers search for the services you offer.
As an example, you’ll want to try keywords like “basement refinishing”, “kitchen remodel granite countertops”, “turn basement into theater room”. Just use the phrases your customers use when they call to ask you about your remodeling services.
This is a paid tool that costs around $29/month, but KWFinder does have a 10-day free trial.
With Mangools it is possible to input your keyword, your location, as well as your the language you prefer, and it'll return a bunch of valuable information for both SEO and PPC purposes. Although the actual figures won't be 100% exact (only Google has access to 100% accurate data about search queries), the data is extremely helpful for keyword generation.
Mangools Results of KWFinder for "home remodeling"
In this instance we selected "home remodeling" as our keyword. We then set our location as "Aurora, CO" (1). In default, it displays Related Keywords (2).
It is also possible to toggle to "Autocomplete" or "Questions". Writing content for websites around Google Autocomplete or Questions is an excellent SEO strategy. These are generally lower volume keywords with less competition which may offer you a chance to rank your home remodeling website for different keywords or phrases. This can bring in free visitors to your site.
Keyword Table (Left Panel)
Keywords (2) - these are the keywords that you might want to consider for use in paid search campaigns and SEO campaigns.
Search (3) - Average monthly search volume over the last 12 months based on the parameters used to search (searches for "home remodeling" in Aurora, CO). It is estimated that about 20 people each month search on "home remodeling" in Aurora.
CPC (4) - An estimate of the cost per click of the keyword in Google Ads paid search. If you use this home remodeling example, you'll see that the estimated cost per click could be about $5.94. This is only an estimate and the cost per click in your advertising campaign can vary greatly based on your location, your bid, and your competing advertisers (to name just a few factors). In the light of the data, it is fair to say that bidding on "home remodeling" in an expected CPC of $5.94 will likely be somewhat more expensive than bidding on just plain old "remodeling" with a CPC of $4.75.
PPC (5) - PPC shows how difficult the competition is for paid search ads. Our value is 39 for home remodeling - which isn’t too far from the average of 50. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs. The amount of advertisers bidding on home remodeling is pretty average overall.
KD (6) - Represents keyword difficulty, and serves as a SEO metric for determining how hard it might be for you to rank in the search results for the keyword. For home remodeling its keyword difficulty stands at 33 which they say is "Possible" meaning that it is a difficult task to rank, but it is possible. The higher the KD, the harder it is to get it to rank. You can see that bathroom remodel with a KD of 43 would likely be even harder to rank than home remodeling.
Keyword SEO Data (Right Panel)
The right-hand panel is comprised of SEO information for the keyword which is highlighted in left-hand panel. In this panel, we can see the difficulty of the keyword highlighted (7) as well as the Search Engine Results Page (8) overview for the keyword based on our original keyword search parameters. Note that the top result (position #1 on the search engine results page) is held by architecturaldigest.com. This panel gives you great information about the companies you'll face should you choose to try to rank for the selected keyword.
Make Keyword Lists and Export Data
You can make lists and export data through this interface. You can do offline analysis in excel or Google sheets to come up with keywords that would work best for your SEO and Google Ads campaigns.
Ahrefs is a keyword research tool used primarily by marketing agencies. It costs $99/mo but provides great data to help you choose the right keywords.
When in ahrefs, you'll be able to navigate to the keywords explorer and enter a seed keyword. We've entered the keyword "home remodeling" (9) and left the default search location (United States) and search engine (Google) at the default settings.
Enter the seed keyword in Keywords Explorer - then click on "Related Terms"
From the results page, we click on "Related Terms" (10) to get a better understanding of the keywords available.
Based on the data below, we can see that we have 4,583 possibilities of keywords to select from. You could save these keywords to an Excel spreadsheet for offline analysis in your preferred spreadsheet.
Ahrefs Provides Copious Amounts of Keyword Data Related to Home Remodeling
This is a brief overview of the columns in the screenshot above:
Keywords (11) - A listing of keywords you can utilize for SEO or Google Ads
KD (12) - Keyword Difficulty. This is a proprietary ahrefs metric that represents just how hard it might be to get the keyword to rank on your home remodeling website. The higher the KD, the harder your job will be to rank the keyword. Also, note that the KD is based on a logarithmic scale - A KD20 is actually more than twice as hard to rank as a KD10.
Volume (13) - the average monthly search volume for the given keyword that - based on the parameters in our original search.
CPC (14) - Click cost (approximate) for PPC ads if you’re bidding on this keyword in Google Ads. It is based on Google data, but can vary widely based on a number of factors.
SERP (15) - Here you can view the results of a search engine for the term. You get to see what websites rank in each position. This will give you even more insight into how challenging it might be to rank for the keyword.
Export (16) - It is possible to export ahrefs information for offline analysis
Keyword Sheeter was called something a little bit obscene and it was free - now it appears that they're moving to more of a paid model, but you should still be able to get some data from this tool at no cost.
The Sheeter gives you a list of Google autocomplete keyword suggestions based on your keyword. Go to the Keyword Ideas Tools tab (17) and use the default search settings (18). Enter the seed keyword - here we entered "home remodelers" (19). You’ll then press the “Sheet Keywords” button.
Keyword Sheeter provides home remodeling keyword ideas results using Google Autocomplete
As with most of these tools, you can save the results to an Excel spreadsheet so you can take a look at the keywords offline. Subscriptions start at $9/mo.
The keyword planning tool in Google Ads can also provide you with some keyword ideas. We actually have an upcoming post about Google Ads for home remodelers that you’ll want to check out when it goes live.
If you've already signed up for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21) and clicking "Keyword Planner" (22)
Opening up the Google Keyword Planner
When you're inside the keyword planner, you'll “Start with Keywords” (23) and then enter as many keywords as you can think of (24). Here we have entered "home remodelers" - but you’ll want to enter more of your services (e.g. bathroom remodeling, basement home theater…). After you’ve entered keywords, click on the "Get the Results" button (25).
Seeding keywords in Google's Keyword Planner
As you can find below Google returns 646 Keywords in the Keyword plan (26). In the table, you will see keyword ideas (27) along with the monthly average search volume for every keyword idea (28) and the top of the page bidding details (29) and (30).
You can expand your results by clicking the keywords suggested by Google (31). Edit your results or download your keywords by selecting the appropriate link in the upper right part of the screen (32).
Keyword Planner results for "home remodelers"
You can take the keyword planner results and integrate them directly into your search ad campaigns.
Home Remodeling Keywords to use for SEO, Paid Ad Campaigns, and other SEO
Based on our experience and experience using some of the tools described above, here is a starting list of 201 terms to be considered in the course of your home remodeling paid-for campaigns along with SEO.
This isn't a comprehensive list. It's best to conduct your own keyword analysis to find the keywords that are appropriate for your business.
Remember that for paid-search campaigns, you will want to add qualifiers to some of the phrases below.
Location qualifiers
For instance, a lot of people look up "near to me", "my area" or their area (e.g. "home remodeling Kansas City"). So, for certain keywords, you might want to add city names that you service as well as the "near me" qualifier.
Price qualifiers
A majority of searches incorporate "cost" or "price" in their search. These are oftentimes tire kickers who might be focused more on price than the value you provide. These customers can be giant headaches. Consider making price-related keywords negative keywords in paid search ad campaigns. You also don’t want to optimize around these phrases for SEO purposes.
Negative Keywords
If you don’t offer any of the keywords in the list below, make them negative keywords if you’re running paid search ads campaign using Microsoft Ads or Google Ads. You don’t want your ads appearing for searches that aren’t relevant to your business.
