Home Remodeling Keywords: List of 201 Keywords

Home Remodeling Keywords Overview

Search Engine Optimization (SEO) in addition to paid search advertising are two essential parts to marketing your home remodeling business. Both require relevant keywords to reach homeowners looking for your remodeling services.

A successful home remodeling SEO campaign is based on the creation of original content on your company's web pages around keywords that relate to the services that your home remodeling company offers. Local SEO is the process of getting your home remodeling contractor website to rank near the top of the search results for local searches. You can use keywords to develop local content, and in your Google Business Profile (formerly Google My Business) that appear on Google Map listings.

Google Ads for home remodeling involves the creation of PPC campaigns that will get your advertisement in front of a potential customer when they're searching for home remodeling services.

Both paid search and SEO can increase traffic to your company website where you'll be able to convert potential customers to paying clients.

Search for Your Personal Keywords

In this post, I will first go over the methods and tools that you can use to find more keywords to add to your marketing efforts.

Use our Search Keyword List

At the end of this post, I'll give you 201 terms related to home remodeling services that you can review, modify and apply to your own paid search campaigns. It is also possible to use these keywords as a launchpad for SEO in order to attract more customers to your website.

Keyword Research Tools

Identifying Home Remodeling Keywords for SEO and PPC

Notice that in every example for all the tools below, I use a seed keyword like “home remodeling”.  When you use these tools, you’ll want to expand well beyond your basic business description and cover your services - specifically how consumers search for the services you offer.

As an example, you’ll want to try keywords like “basement refinishing”, “kitchen remodel granite countertops”, “turn basement into theater room”.  Just use the phrases your customers use when they call to ask you about your remodeling services.

Mangools KWFinder

This is a paid tool that costs around $29/month, but KWFinder does have a 10-day free trial.

With Mangools it is possible to input your keyword, your location, as well as your the language you prefer, and it'll return a bunch of valuable information for both SEO and PPC purposes. Although the actual figures won't be 100% exact (only Google has access to 100% accurate data about search queries), the data is extremely helpful for keyword generation.

Mangools Results of KWFinder for "home remodeling"

In this instance we selected "home remodeling" as our keyword. We then set our location as "Aurora, CO" (1). In default, it displays Related Keywords (2).

It is also possible to toggle to "Autocomplete" or "Questions". Writing content for websites around Google Autocomplete or Questions is an excellent SEO strategy. These are generally lower volume keywords with less competition which may offer you a chance to rank your home remodeling website for different keywords or phrases.  This can bring in free visitors to your site.

Keyword Table (Left Panel)

Keywords (2) - these are the keywords that you might want to consider for use in paid search campaigns and SEO campaigns.

Search (3) - Average monthly search volume over the last 12 months based on the parameters used to search (searches for "home remodeling" in Aurora, CO). It is estimated that about 20 people each month search on "home remodeling" in Aurora.

CPC (4) - An estimate of the cost per click of the keyword in Google Ads paid search. If you use this home remodeling example, you'll see that the estimated cost per click could be about $5.94. This is only an estimate and the cost per click in your advertising campaign can vary greatly based on your location, your bid, and your competing advertisers (to name just a few factors).  In the light of the data, it is fair to say that bidding on "home remodeling" in an expected CPC of $5.94 will likely be somewhat more expensive than bidding on just plain old "remodeling" with a CPC of $4.75.

PPC (5) - PPC shows how difficult the competition is for paid search ads.  Our value is 39 for home remodeling - which isn’t too far from the average of 50.  100 is higher and indicates extremely competitive bidding.  0 indicates very little competition and likely much lower click costs.  The amount of advertisers bidding on home remodeling is pretty average overall.

KD (6) - Represents keyword difficulty, and serves as a SEO metric for determining how hard it might be for you to rank in the search results for the keyword. For home remodeling its keyword difficulty stands at 33 which they say is "Possible" meaning that it is a difficult task to rank, but it is possible. The higher the KD, the harder it is to get it to rank.  You can see that bathroom remodel with a KD of 43 would likely be even harder to rank than home remodeling.

Keyword SEO Data (Right Panel)

The right-hand panel is comprised of SEO information for the keyword which is highlighted in left-hand panel. In this panel, we can see the difficulty of the keyword highlighted (7) as well as the Search Engine Results Page (8) overview for the keyword based on our original keyword search parameters. Note that the top result (position #1 on the search engine results page) is held by architecturaldigest.com. This panel gives you great information about the companies you'll face should you choose to try to rank for the selected keyword.

Make Keyword Lists and Export Data

You can make lists and export data through this interface. You can do offline analysis in excel or Google sheets to come up with keywords that would work best for your SEO and Google Ads campaigns.

AHREFs

Ahrefs is a keyword research tool used primarily by marketing agencies.  It costs $99/mo but provides great data to help you choose the right keywords.

When in ahrefs, you'll be able to navigate to the keywords explorer and enter a seed keyword. We've entered the keyword "home remodeling" (9) and left the default search location (United States) and search engine (Google) at the default settings.

Enter the seed keyword in Keywords Explorer - then click on "Related Terms"

From the results page, we click on "Related Terms" (10) to get a better understanding of the keywords available.

Based on the data below, we can see that we have 4,583 possibilities of keywords to select from. You could save these keywords to an Excel spreadsheet for offline analysis in your preferred spreadsheet. 

Ahrefs Provides Copious Amounts of Keyword Data Related to Home Remodeling

This is a brief overview of the columns in the screenshot above:

Keywords (11) - A listing of keywords you can utilize for SEO or Google Ads

KD (12) - Keyword Difficulty.  This is a proprietary ahrefs metric that represents just how hard it might be to get the keyword to rank on your home remodeling website.  The higher the KD, the harder your job will be to rank the keyword.  Also, note that the KD is based on a logarithmic scale - A KD20 is actually more than twice as hard to rank as a KD10.  

Volume (13) - the average monthly search volume for the given keyword that - based on the parameters in our original search.

CPC (14) - Click cost (approximate) for PPC ads if you’re bidding on this keyword in Google Ads. It is based on Google data, but can vary widely based on a number of factors.

SERP (15) - Here you can view the results of a search engine for the term.  You get to see what websites rank in each position.  This will give you even more insight into how challenging it might be to rank for the keyword.

Export (16) - It is possible to export ahrefs information for offline analysis

Keyword Sheeter

Keyword Sheeter was called something a little bit obscene and it was free - now it appears that they're moving to more of a paid model, but you should still be able to get some data from this tool at no cost.

The Sheeter gives you a list of Google autocomplete keyword suggestions based on your keyword. Go to the Keyword Ideas Tools tab (17) and use the default search settings (18).  Enter the seed keyword - here we entered "home remodelers" (19).  You’ll then press the “Sheet Keywords” button.

Keyword Sheeter provides home remodeling keyword ideas results using Google Autocomplete

As with most of these tools, you can save the results to an Excel spreadsheet so you can take a look at the keywords offline. Subscriptions start at $9/mo.

Google Ads

The keyword planning tool in Google Ads can also provide you with some keyword ideas. We actually have an upcoming post about Google Ads for home remodelers that you’ll want to check out when it goes live.

If you've already signed up for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21) and clicking "Keyword Planner" (22)

Opening up the Google Keyword Planner

When you're inside the keyword planner, you'll “Start with Keywords” (23) and then enter as many keywords as you can think of (24). Here we have entered "home remodelers" - but you’ll want to enter more of your services (e.g. bathroom remodeling, basement home theater…). After you’ve entered keywords, click on the "Get the Results" button (25).

Seeding keywords in Google's Keyword Planner

As you can find below Google returns 646 Keywords in the Keyword plan (26). In the table, you will see keyword ideas (27) along with the monthly average search volume for every keyword idea (28) and the top of the page bidding details (29) and (30).

You can expand your results by clicking the keywords suggested by Google (31). Edit your results or download your keywords by selecting the appropriate link in the upper right part of the screen (32). 

Keyword Planner results for "home remodelers"

You can take the keyword planner results and integrate them directly into your search ad campaigns.

Home Remodeling Keywords to use for SEO, Paid Ad Campaigns, and other SEO

Based on our experience and experience using some of the tools described above, here is a starting list of 201 terms to be considered in the course of your home remodeling paid-for campaigns along with SEO.

This isn't a comprehensive list. It's best to conduct your own keyword analysis to find the keywords that are appropriate for your business.

Qualifiers

Remember that for paid-search campaigns, you will want to add qualifiers to some of the phrases below.

Location qualifiers

For instance, a lot of people look up "near to me", "my area" or their area (e.g. "home remodeling Kansas City"). So, for certain keywords, you might want to add city names that you service as well as the "near me" qualifier.

Price qualifiers

A majority of searches incorporate "cost" or "price" in their search. These are oftentimes tire kickers who might be focused more on price than the value you provide.  These customers can be giant headaches.  Consider making price-related keywords negative keywords in paid search ad campaigns.  You also don’t want to optimize around these phrases for SEO purposes.

Negative Keywords

If you don’t offer any of the keywords in the list below, make them negative keywords if you’re running paid search ads campaign using Microsoft Ads or Google Ads.  You don’t want  your ads appearing for searches that aren’t relevant to your business.

Accessibility Keywords

  • handicap bathroom remodel contractors near me

Basement Keywords

  • basement refinishing contractors near me
  • basement refinishing near me
  • basement remodeling companies near me
  • basement remodeling contractors near me
  • basement remodeling services near me
  • best basement finishing companies near me

Bathroom Remodeling Keywords

  • bath remodel contractors near me
  • bath remodelers in my area
  • bathroom addition contractors near me
  • bathroom remodel contractors in my area
  • bathroom remodel designers near me
  • bathroom remodeling companies near me
  • bathroom remodeling contractors near me
  • bathroom remodeling services near me
  • bathroom renovation contractors near me
  • full bathroom remodel near me
  • general contractor bathroom remodel near me
  • local bathroom remodeling contractors
  • master bath remodel contractors near me
  • small bathroom remodel contractors near me
  • small bathroom remodel near me

Commercial Keywords

  • commercial bathroom remodel contractors near me
  • commercial remodeling near me
  • office remodeling contractors near me

Condo Keywords

  • condo remodel contractors near me
  • condo remodelers near me

Designers Keywords

  • home addition designers near me
  • home improvement designers near me
  • home redesign services near me
  • home remodel designers near me
  • home renovation designers near me
  • kitchen remodeling designers near me
  • remodel designers near me
  • renovation designers near me

Exterior Keywords

  • exterior home improvement companies near me
  • exterior home improvement contractors near me
  • exterior home remodel contractors near me
  • exterior home remodeling near me
  • exterior home renovation near me
  • exterior remodeling companies near me
  • exterior remodeling contractors near me
  • exterior remodeling near me
  • exterior renovation contractors near me
  • exterior renovations near me
  • outdoor remodel near me
  • outdoor remodeling contractors near me

Fireplace Keywords

  • fireplace remodel contractor near me

Garage Keywords

  • garage renovation contractors near me
  • garage addition builders near me
  • garage addition contractors near me

Home Addition Keywords

  • addition contractors near me
  • contractor for home addition near me
  • contractors for home additions near me
  • contractors near me for home additions
  • general contractor home addition near me
  • general contractors for home additions near me
  • home addition and remodel contractors near me
  • home addition builders near me
  • home addition contractors near me
  • home additions and remodeling near me
  • home additions and renovations near me
  • home additions near me
  • home remodeling and additions near me
  • home room addition contractors near me
  • house addition contractors near me
  • room addition builders near me
  • room addition contractors near me
  • room additions near me

Kitchen Keywords

  • kitchen contractors near me
  • kitchen remodel contractors near me
  • kitchen remodeling companies near me
  • kitchen remodeling services near me
  • kitchen remodelling companies near me
  • kitchen remodelling contractors near me
  • kitchen remodelling near me
  • kitchen renovation company near me
  • kitchen renovation contractors near me
  • remodel kitchen contractors near me

Kitchen + Bath Keywords

  • kitchen & bath remodeling contractors near me
  • kitchen and bath remodeling contractors near me
  • kitchen and bathroom contractors near me
  • kitchen and bathroom remodeling contractors near me
  • kitchen bath remodeling contractors near me

Porch Keywords

  • front porch remodel contractors near me
  • front porch remodel near me

Price Related Keywords

  • affordable remodeling contractors near me

Proximity (Near Me) Keywords

  • builders and remodelers near me
  • building renovation contractors near me
  • complete home remodeling near me
  • complete home renovation contractors near me
  • construction remodeling near me
  • contractor for home renovation near me
  • contractor remodeling near me
  • contractor renovation near me
  • contractors for home remodeling near me
  • contractors for remodeling near me
  • contractors near me for home renovation
  • contractors near me remodel
  • custom home remodeling near me
  • custom remodeling near me
  • full home renovation companies near me
  • general contractor home remodel near me
  • general contractor remodeling near me
  • general remodeling contractors near me
  • general renovation contractors near me
  • handicap remodeling contractors near me
  • handyman remodeling near me
  • home builders and remodelers near me
  • home construction and remodeling near me
  • home exterior remodel near me
  • home improvements contractors near me
  • home remodelers near me
  • home remodeling companies near me
  • home remodeling construction companies near me
  • home remodeling contractors near me
  • home remodeling contractors residential construction near me
  • home remodeling experts near me
  • home remodeling services near me
  • home renovation companies near me
  • home renovation contractors near me
  • home renovation experts near me
  • home renovation specialists near me
  • home renovation team near me
  • home renovations near me
  • house remodeling companies near me
  • house remodeling contractors near me
  • house remodeling near me
  • house renovation companies near me
  • house renovation contractors near me
  • interior home remodeling near me
  • interior remodeling companies near me
  • interior remodeling contractors near me
  • interior remodeling near me
  • licensed remodeling contractors near me
  • local home remodel contractors
  • local home remodelers near me
  • local remodeling contractors
  • local remodeling contractors near me
  • manufactured home remodel near me
  • manufactured home remodeling contractors near me
  • mudroom contractors near me
  • near me remodeling
  • power home remodeling near me
  • remodel companies near me
  • remodel experts near me
  • remodel homes near me
  • remodelers near me
  • remodeling companies in my area
  • remodeling contractors near me
  • remodeling experts near me
  • remodeling homes near me
  • remodeling house near me
  • remodeling places near me
  • remodeling services near me
  • renovation companies near me
  • renovation contractor near me
  • renovation experts near me
  • renovation specialist near me
  • renovation teams near me
  • renovators near me
  • residential remodeling companies near me
  • residential remodeling contractors near me
  • residential remodeling near me
  • roofing and remodeling contractors near me
  • room remodeling near me
  • small remodeling contractors near me

Ratings / Top / Best Keywords

  • best home addition builders near me
  • best home addition contractors near me
  • best home improvement contractors near me
  • best home remodelers near me
  • best home remodeling companies near me
  • best home remodeling contractors near me
  • best home remodeling near me
  • best home renovation companies near me
  • best home renovation contractors near me
  • best home renovators near me
  • best kitchen contractors near me
  • best kitchen remodel contractors near me
  • best rated kitchen remodel contractors near me
  • best remodel near me
  • best remodelers near me
  • best remodeling companies near me
  • best remodeling contractors near me
  • best renovation contractors near me
  • top 10 remodeling contractors near me
  • top home remodelers near me
  • top home remodeling companies near me
  • top rated home remodelers near me
  • top rated remodeling contractors near me
  • top remodelers near me
  • top remodeling companies near me
  • top remodeling contractors near me
  • whole house remodel contractors near me
  • home repair and remodeling contractors near me
  • home repair and remodeling near me
  • home repairs contractors near me

Restoration & Remodeling Keywords

  • home restoration company near me
  • home restoration contractors near me
  • old home restoration contractors near me

Frank Salvatore

Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.

About Me

Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.

This website is dedicating to helping home services contractors to grow their businesses by implementing effective marketing, systems, and processes. 
Learn More About Me

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