House Cleaning Keywords Overview

Search engine optimization (SEO) along with paid search advertising are two key components of effectively marketing your house cleaning business on the Internet. Both require the use of relevant keywords in order to reach your desired audience.

A successful house cleaning SEO campaign is based on the creation of unique content on your house cleaning website that is based on keywords that correspond to the services that your house cleaning company offers.

Google Ads for house cleaning involves the setting up of PPC campaigns that will get your message in front of a potential customer exactly when they're searching for your house cleaning services. As an example, if you offer residential cleaning services, when a potential customer conducts a search for cleaning help, a Google Ad for your home cleaning service will appear. They will click on the ad and be brought to your website where you can convert them into a paying customer.

Both strategies will drive website traffic to your website, where you'll be able to convert potential customers into paying house cleaning customers.

Find Your Own Keywords

In this post, I first discuss the tools and methods you can use on your own to find additional keywords to use in your house cleaning campaigns.

Utilize our Keyword List

At the bottom of this article, I offer 325 keywords associated with house cleaning services that you can peruse, alter, and incorporate into your own pay-per-click (PPC) advertising campaigns. It is also possible to utilize SEO keywords to get more free clicks to your website.

Keyword Research Tools

House Cleaning Keywords for SEO and PPC - How to Find Them

It is important to note that in every instance, I use 1 seed keyword such as "house cleaning".  You’ll want to plug all the services that you have into these tools in order to get a broad range of fantastic keyword ideas.

As an example, you should plug in terms like “green home cleaning”, “emergency cleaning services”, “apartment cleaning”.  These are just a sample, you’ll want to try many different keywords for the best possible results.

Mangools KWFinder

KWFinder is a paid service that starts at about $29/month and they also offer an initial trial of 10 days.

With Mangools the user enters their search term, location, and language, and it'll give you a variety of useful information that is helpful for SEO as well as PPC for purposes. While the actual numbers won't be 100% precise (only Google has access to the most accurate data on search results) however, the information will assist you in selecting the correct keywords.

Mangools Results of KWFinder for "house cleaning"

In this instance, we have selected "house cleaning" as the keyword, and then set the place of operation to "Bozeman, MT" (1). By default, it shows Related Keywords (2).

You can also change the settings between "Autocomplete" in addition to "Questions". Creating website content around Google Autocomplete or Questions is a fantastic SEO Strategy. They are typically low-volume keywords with little in the way of competition - making it possible to get natural web traffic (free) on your company’s house cleaning website.

Keyword Table (Left Panel)

Keywords (2) - These are the keywords that you should research to determine whether they’d be good candidates to use in paid search or SEO campaigns.

Search (3) - The number of searches is the monthly average search volume over the last 12 months based on the parameters of the search (searches of "house cleaning" within Bozeman, MT). It is evident that about 20 times per month, people search on "house cleaning" in Bozeman.

CPC (4) - this is the expected cost for each click for the keyword in Google Ads paid search. Also, using this house cleaning example, you can see that the estimated cost per click could be around $8.09. This is just an estimate, and the cost per click for your advertisement campaign will be different dependent on numerous factors such as the position of your ad on the results page and where your ads are running. But, based on the numbers, it's reasonable to conclude it is likely that bidding on "house cleaning" at an estimated CPC of $8.09 will probably be more costly than bidding on "home cleaning services" with a CPC of $3.47.

PPC (5) - PPC shows how difficult the competition is for paid search ads.  100 is higher and indicates extremely competitive bidding.  0 indicates very little competition and likely much lower click costs. 43 indicates that the number of advertisers for “house cleaning” is close to the average (50).

KD (6) - Keyword Difficulty. This is used to as a gauge to determine how easy it would be to rank for SEO.  If the number is high, it will be harder to rank.  House cleaning has a score of 25 - which is classified as “still easy”.  This is a relative categorization.  You’ll need to have great content on your house cleaning website along with a sound SEO strategy in order to rank for any keyword.

Keyword SEO Data (Right Panel)

The right-hand panel is comprised of SEO information for the keyword which is highlighted in the left-hand panel. In this panel, we can see the keyword difficulty highlighted once more (7) as well as The Search Engine Results Page (8) overview of the keyword based upon our keyword search parameters. Notice that the top spot in the search engine results belongs to Yelp.com.  This section provides you with the company websites you’ll need to outrank if you choose to try to rank for the given keyword (house cleaning).

Make Lists and Export

It is possible to create lists and export data from this interface. This will allow you to identify good keywords for your campaigns offline using your own analysis tools and spreadsheets.

AHREFs

With the lowest monthly plan starting at $99, ahrefs isn’t inexpensive, but you get what you pay for - and ahrefs has a lot to offer.

Once signed up, you can go to the keywords explorer and enter a seed keyword. We've entered the keyword "house cleaning" (9) -- and kept those defaults for USA as our location and Google as our search engine.

Enter your seed keywords to Keywords Explorer - then click on "Related Terms"

From the results page, we can click on "Related Terms" (10) for a deeper look at available keywords.

In the following results, we can see that we have 9,168 potential keywords to choose from. You could save these keywords to an Excel spreadsheet for offline analysis or download the results and open in your own analysis tool or spreadsheet. 

ahrefs Retrieves a Large Amount of SEO and PPC Information for You to Evaluate Keywords

The most important columns to look at:

Keywords (11)  - A list of keywords you can make use of for Google Ads or search engine optimization. 

KD (12) -  KD stands for “Keyword Difficulty”.  KD is a proprietary metric used by ahrefs to express how difficult it may be to rank for a given keyword. Higher numbers are much harder to rank. The KD is on an exponential scale, which means a KD20 keyword is more than 2x as challenging to rank than a KD10 keyword.

Volume (13) - This is the monthly average search volume for the keyword you are looking at in relation to the search parameters in our original search.

CPC (14) - This is the approximate cost per click you can expect if you're running PPC ads for this keyword. Ahrefs is based on Google data, however, as we've mentioned before, cost per click varies widely for each search and each advertising position.

SERP (15) - can view the results of the search engine for the term.  This includes the competitors by position - along with how strong each of the competitors may be.

Export (16) -  It is possible to export ahrefs information to perform an offline analysis in your spreadsheets or analytical tools.

Keyword Sheeter

Keyword Sheeter provides you a list of Google autocomplete-generated keywords based on the seed keyword that you input. In this case, while on the tab "Keyword Ideas Tools" (17), using the default settings (18), we enter "house cleaners" for the keyword (19) and click the “Sheet Keywords” button. You can also apply positive or negative filters to further refine your results - below the save button..

Keyword Sheeter provides house cleaning results based on Google Autocomplete

You can copy Keyword Sheeter results to a spreadsheet. Subscriptions start at $9/mo.

Google Ads: Google Keyword Planner

They keyword planner tool within Google Ads can also be a decent tool for keyword research.  For more on how Google Ads may help your house cleaning business, be sure to check out our upcoming article on Google Ads for House Cleaners.

If you've already signed up for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21) then clicking "Keyword Planner" (22)

Finding and Opening Google's Keyword Planner

Once you're in the keyword planner, you'll likely need to select “Start with Keywords” (23). Enter as many keywords as you would like (24) Here we used "house cleaners". You’ll want to enter many more terms that relate to your house cleaning services. After that, click on the "Get Results" button (25).

Seeding keywords with Google's Keyword Planner

As you will observe below, Google returns 742 Keywords. In the table below, you will find keywords (27) and average monthly search volume for each keyword for each (28) along with the top of page bidding estimates (29) & (30).

Get more keywords by clicking on the keywords in the “broaden your search” section near the top (31).  Edit or refine your keywords - or download your keywords by clicking on the associated links in the upper right (31).

Keyword planner result for "house cleaners"

Google offers these results and allows you to add them directly to your search ad campaigns. I prefer to download them offline and do further research rather than just throwing them into my search ad campaigns.

House Cleaning Service Keywords to Use in Paid Campaigns and SEO

Based on our experience and experience using the tools listed above, here is a start-up set of 325 terms to be considered in any of the house cleaning paid-for campaigns or SEO.

This isn't a comprehensive list. You should do your own keyword analysis to find terms that are relevant to your business.

Qualifiers

Be aware that when you are running paid search campaigns, you'll want to include qualifiers for some of the terms below.

Location qualifiers

Homeowners search for "near my home", "my area" or their area (e.g. "house cleaning in Denver"). Therefore, for some keywords, you may want to add city names that you service such as the "near me" qualifier.

Price qualifiers

A majority of searches incorporate "cost" in addition to "price" in their search. Those keywords are presented here, but you need to be careful when implementing those keywords. Many of the people looking solely for pricing information don’t care about the value that you’re providing for the price.  These are oftentimes tire kickers that treat your services as a commodity and are looking for the lowest possible prices.

Negative Keywords

Many of the terms below are popular consumer searches for house and business cleaning. If you don't offer the product or service, then make it a negative keyword. Take note - for more information on negative keywords, check out our separate post coming soon that covers negative keywords for house cleaning.

Emergency / Same Day House Cleaning Keywords

• emergency house cleaning near me

Apartment Cleaning Services Keywords

• apartment cleaners near me
• apartment cleaning companies near me
• apartment cleaning services near me
• apartment deep cleaning services near me
• apartment maid service near me
• best apartment cleaning service near me
• professional apartment cleaning near me

Cleaning & Organizing Keywords

• cleaning and organizing service near me
• deep cleaning and organizing services near me
• home cleaning and organizing services near me
• house cleaning and organizing services near me
• organic cleaning company near me
• organic cleaning services near me
• organic house cleaners near me
• organic house cleaning services near me

Condo Cleaning Keywords

• condo cleaners near me
• condo cleaning services near me

 Deep Cleaning Keywords

• bathroom deep clean service near me
• bathroom deep cleaning services near me
• deep clean house cleaners near me
• deep cleaners for house near me
• deep cleaning companies near me
• deep cleaning home services near me
• deep cleaning house services near me
• deep cleaning maid service near me
• deep cleaning services near me
• deep home cleaning near me
• deep home cleaning services near me
• deep house clean near me
• deep house cleaning companies near me
• deep house cleaning near me
• deep house cleaning services near me
• home deep cleaners near me
• home deep cleaning service near me
• home deep cleaning services near me
• house deep clean near me
• house deep cleaning near me
• kitchen deep clean service near me
• one off deep clean near me
• professional deep cleaning services near me
• professional deep house cleaning services near me
• residential deep cleaning services near me

 Eco Friendly Cleaning Keywords

• eco friendly house cleaners near me
• eco friendly house cleaning services near me
• eco house cleaners near me
• green house cleaners near me
• green house cleaning services near me

Exterior Cleaning Keywords

• exterior building cleaning services near me
• exterior home cleaning near me
• exterior home cleaning services near me
• exterior house cleaning near me
• exterior house cleaning services near me
• external house cleaning near me
• house exterior cleaning near me
• outdoor house cleaning services near me
• outside house cleaners near me
• outside house cleaning services near me

Bonded / Licensed / Insured Cleaning Keywords

• bonded cleaning service near me
• bonded cleaning services near me
• bonded house cleaners near me
• bonded house cleaning services near me
• licensed and bonded house cleaning near me
• licensed cleaning company near me
• licensed house cleaners near me

Maid Keywords

• maid and cleaning services near me
• maid cleaner near me
• maid cleaners near me
• maid cleaning service near me
• maid for cleaning near me
• maid house cleaning near me
• maid house cleaning services near me
• maid near me cleaning service
• maid near me for cleaning
• maid to clean near me

 Moving Related Cleaning Keywords

• vacate cleaners near me
• apartment move out cleaning service near me
• best move out cleaning service near me
• cleaning services near me move out
• house move cleaners near me
• house moving cleaning services near me
• move in cleaners near me
• move in cleaning service near me
• move in house cleaning near me
• move in house cleaning services near me
• move in move out cleaning near me
• move out apartment cleaning services near me
• move out cleaner near me
• move out cleaning company near me
• move out cleaning cost near me
• move out cleaning near me
• move out cleaning services near me
• move out house cleaners near me
• move out house cleaning services near me
• moving house cleaners near me
• moving house cleaning service near me
• moving in cleaning service near me
• moving out cleaning service near me
• new construction cleaning near me
• new construction house cleaning near me
• new house cleaners near me
• new house cleaning services near me
• renovation cleaning services near me

Price Related Cleaning Keywords

• affordable cleaning services near me
• affordable home cleaning services near me
• affordable house cleaning near me
• affordable house cleaning services near me
• average cost of house cleaning near me
• cheapest house cleaners near me
• cheapest house cleaning services near me
• cleaner prices near me
• cleaning companies near me prices
• cleaning company prices near me
• cleaning rates near me
• cleaning service rates near me
• cleaning services prices near me
• cost of house cleaning near me
• cost of house cleaning services near me
• deep cleaning services near me prices
• deep house cleaning cost near me
• highest rated cleaning service near me
• home cleaning prices near me
• home cleaning rates near me
• home cleaning services near me cost
• home cleaning services near me prices
• house cleaners near me prices
• house cleaning cost near me
• house cleaning costs near me
• house cleaning near me cost
• house cleaning prices near me
• house cleaning rates near me
• house cleaning services costs near me
• house cleaning services near me cost
• house cleaning services near me prices
• house cleaning services near me with prices
• house cleaning services prices near me

Property Cleaning Keywords

• property cleaners near me
• property cleaning services near me
• commercial cleaning services
• commercial cleaning

Near Me Cleaning Keywords

• clean homes near me
• clean my house near me
• cleaner for house near me
• cleaners for home near me
• cleaners near me house
• cleaning agency near me
• cleaning companies around me
• cleaning home services near me
• cleaning homes near me
• cleaning house company near me
• cleaning lady near me
• cleaning lady services near me
• cleaning maids near me
• cleaning person near me
• cleaning service house near me
• cleaning services for home near me
• cleaning services for homes near me
• cleaning services home near me
• cleaning services near me
• cleaning services near me house
• cleaning services today near me
• cleaning woman near me
• cottage cleaners near me
• detail house cleaning near me
• empty house cleaning services near me
• filthy house cleaning service near me
• find a cleaner near me
• find a cleaning lady near me
• find cleaning lady near me
• find house cleaner near me
• find house cleaning services near me
• full home cleaning services near me
• full house cleaning service near me
• general cleaning services near me
• good house cleaners near me
• home cleaner services near me
• home cleaners near me
• home cleaning companies near me
• home cleaning services near me
• home maid cleaning service near me
• home maid cleaning services near me
• home maid service near me
• house clean company near me
• house cleaners near me
• house cleaners near my location
• house cleaning after renovation near me
• house cleaning agency near me
• house cleaning around me
• house cleaning business near me
• house cleaning companies near me
• house cleaning crew near me
• house cleaning crews near me
• house cleaning for seniors near me
• house cleaning help near me
• house cleaning lady near me
• house cleaning maid services near me
• house cleaning maids near me
• house cleaning person near me
• house cleaning services near me
• house cleaning services near my location
• house maid services near me
• house spring cleaning services near me
• housecleaner near me
• housekeeping cleaning services near me
• houses for clean near me
• houses that need cleaning near me
• houses to clean near me
• in home cleaning services near me
• independent cleaners near me
• independent cleaning lady near me
• independent cleaning services near me
• independent house cleaners near me
• independent house cleaning services near me
• individual cleaning lady near me
• individual house cleaners near me
• interior house cleaning near me
• interior house cleaning services near me
• local cleaner near me
• local cleaners to me
• local cleaning companies near me
• local cleaning services near me
• local home cleaners near me
• local home cleaning services near me
• local house cleaner near me
• local house cleaners near me
• local house cleaning companies near me
• local house cleaning services near me
• looking for a cleaning lady near me
• looking for a house cleaner near me
• looking for cleaning lady near me
• looking for house cleaner near me
• mexican house cleaners near me
• mexican house cleaning services near me
• need house cleaner near me
• personal cleaners near me
• personal house cleaners near me
• private cleaners near me
• private cleaning companies near me
• private cleaning services near me
• private home cleaning services near me
• private house cleaner near me
• private house cleaners near me
• private house cleaning services near me
• professional cleaning company near me
• professional cleaning near me
• professional cleaning services near me
• professional home cleaners near me
• professional home cleaning services near me
• professional house cleaners near me
• professional house cleaning services near me
• professional housekeepers near me
• professional residential cleaning services near me
• reliable house cleaners near me
• reputable house cleaners near me
• residential cleaners near me
• residential cleaning companies near me
• residential cleaning services near me
• residential home cleaning near me
• residential home cleaning services near me
• residential house cleaning near me
• residential house cleaning services near me
• room cleaners near me
• room cleaning services near me
• small cleaning companies near me
• someone to clean my house near me
• spanish cleaning lady near me

 Cleaner Ratings and Reviews Keywords

• best cleaning company near me
• best cleaning lady near me
• best cleaning service near me
• best deep cleaning service near me
• best deep house cleaning services near me
• best home cleaners near me
• best home cleaning companies near me
• best home cleaning services near me
• best home deep cleaning services near me
• best house cleaners near me
• best house cleaning companies near me
• best house cleaning company near me
• best house cleaning services near me
• best rated house cleaners near me
• best rated house cleaning services near me
• best residential cleaning services near me
• the best cleaning services near me
• the best house cleaning services near me
• top 10 house cleaning services near me
• top home cleaning services near me
• top house cleaners near me
• top house cleaning services near me
• top rated cleaning service near me
• top rated cleaning services near me
• top rated home cleaning services near me
• top rated house cleaners near me
• top rated house cleaning services near me
• 24 hour house cleaning service near me
• daily cleaning services near me
• domestic cleaning services near me

 Scheduled Cleaning Keywords

• monthly cleaning service near me
• weekly cleaner near me
• weekly cleaners near me
• weekly cleaning service near me
• weekly house cleaners near me
• weekly house cleaning services near me

Single Engagement Cleaning Keywords

• hourly cleaning services near me
• one off house clean near me
• one off house cleaning near me
• one time cleaner near me
• one time cleaning service near me
• one time deep cleaning service near me
• one time deep cleaning services near me
• one time deep house cleaning near me
• one time house cleaning near me
• one time house cleaning service near me
• spring cleaning company near me
• spring cleaning near me
• spring cleaning services near me
• thorough house cleaning near me
• whole house cleaners near me
• whole house cleaning services near me

 Window Cleaning Keywords

• home window cleaner near me
• home window cleaning near me
• home window cleaning services near me
• home window washers near me
• house window cleaners near me
• house window cleaning service near me
• house window washers near me
• window and house cleaning near me