Search engine optimization (SEO) along with paid search ads are two of the most important digital marketing strategy to effectively promote your locksmith services online. Both require the use of relevant keywords in order to get in front of your target audience.
A successful locksmith SEO campaign requires creating original content around keywords relevant to your locksmith company's services. Local SEO is related to SEO and involves ranking in your local service area. Keywords can help with Local SEO to rank in Google Maps and to enhance your Google Business Profile (formerly Google My Business).
Search advertising involves running ads on Microsoft and Google search engines. Effective search ad campaigns display your Google ad in front of a potential locksmith customer at the exact moment they’re in desperate need of your services. Usually, they’re either locked out or can’t properly secure their property.
Both SEO and paid advertising bring traffic to your locksmith website, which means you'll have the chance to convert a potential customer into a paying client.
Do it Yourself - Find Your Own Keywords
In this blog, I will first go over the techniques and tools for you to discover more keywords to add to your locksmith marketing efforts.
Utilize ourKeywordList
In the final part of the article, I'll provide you with 574 keywords associated with locksmith services for your digital marketing efforts. You can examine, alter and incorporate into any of your paid search marketing campaigns. You can also use the keywords as a start place for optimizing your search engine to get more customers to your website.
Keyword Research Tools for Locksmiths
Finding Keywords to Use for Your Locksmith SEO and Paid Search Campaigns
Notice that in every example I'm using a single seed keyword such as "locksmith" and "locksmith". While this is a good starting point, you'll want to dig deeper into your locksmith services to fully explore all potential keywords.
For example, you’ll want to try multiple variations of services that you offer and plug them into these tools. “Locked out of car”, “change front door lock”, “key broke off in lock” are a few examples. Just think of the specific situations that customers experienced and call you for your services. You’ll want to enter keywords that customers are actually searching for - so focus on the language your customer uses rather than more technical terms related to your industry.
Mangools KWFinder
KWFinder is a paid program that starts at about $29/month however, they offer an initial trial of 10 days.
With Mangools, you enter your search term, location, and the language you prefer, and it'll provide a wealth of information for both SEO and PPC purposes. While the actual numbers won't be 100% exact (only Google has access to 100% accurate data about search queries) but the data can assist you in choosing the appropriate keywords.
Results of KWFinder for "locksmith" in San Antonio
In this instance, we chose "locksmith" as our keyword . We also set our place of operation as "San Antonio" (1). In default, it displays Related Keywords (2).
You can also toggle to "Autocomplete" as well as "Questions". Writing content for websites around Google Autocomplete or Questions is an excellent SEO Strategy. These are generally lower volume phrases that have little in terms of competition, making it possible to get organic web traffic (free) for your business website.
KeywordTable (Left Panel)
Beneath our search are the keywords listed in the keyword table.
Keywords (2) - They are the keywords that you might want to study to use in paid search and SEO-related campaigns.
Search (3) - this is the average monthly volume of searches over the last 12 months , based on search parameters (searches for "locksmith" for San Antonio). We can see that roughly 5,900 people per month search for "locksmith" in San Antonio.
CPC (4) CPC is how much you will pay per click in Google Ads if you’re bidding on the keyword. In the same way, using an example like the locksmith example, you'll see that the estimated cost per click could be around $9.95. It's just an estimate and the cost per click in your advertising campaign will be different according to a myriad of factors including ad position and your location. However, looking at the data, it is possible to conclude it is likely that bidding on "locksmith" in an expected CPC of $9.95 will probably be more expensive than bidding for "car key replacement" for $7.57.
PPC (5) - PPC shows how difficult the competition is for paid search ads. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs. The value of 24 for “locksmith” indicates that the paid search competition isn’t all that intense.
KD (6) - This is known as keyword difficulty and is for SEO purposes. For locksmith, the keyword difficulty is 31 - which is "Possible" - meaning it's a struggle to rank, however it is within the realm of possibility. The higher this value, the more difficult it will be to be ranked close to the top of results. You can see the KD isn’t displayed for many keywords. You can click the magnifying glass in each keyword row to get an estimated KD value from KWFinder.
KeywordSEO Data (Right Panel)
The right-hand panel is comprised of SEO data for the keyword that is highlighted in left-hand panel. In this panel, we can see the keyword difficulty highlighted once more (7) and The Search Engine Results Page (8) overview for the keyword-based upon our keyword search parameters. The top search result is owned by Wikipedia. This panel can provide you with great details about the businesses you'll be going up against should you decide to attempt to rank for your chosen key phrase.
Create Your Lists and Export for Further Analysis
You can create lists and export information from this interface so you can do keyword research and find desirable terms for your campaigns offline.
AHREFs
Ahrefs is a different paid keyword tool that starts at around $99/month. Ahrefs doesn’t offer free trials unfortunately.
Once you've signed-up once and registered, you can go to the keywords explorer and input one or more seed keywords. We've entered our keyword "locksmiths" (9) - and used the default settings of Google as our search engine and The United States as the search location as you can see below.
Enter the seed keyword within Keywords Explorer - then click on "Related Terms"
From the results page, we can click on "Related Terms" (10) to take a closer peek of the keywords available.
Based on the data below it is clear that we have 3,308 possible keywords to pick from. You could save these keywords to a list or export for offline analysis using your spreadsheet of choice.
ahrefs Retrieves a Large Amount of Valuable SEO and PPC Information to Help You Make Informed Keyword Decisions
Here is a breakdown of some of the more important columns:
Keywords (11) - is a list of keywords that you can make use of for SEO or Google Ads / Microsoft Ads
KD (12) - the keyword difficulty which is ahrefs' proprietary method to determine the difficulty to rank for the given keyword. The higher the number, the more difficult it is to rank the keyword. The KD is on a logarithmic scale. This means that ranking for KD 40 keywords is much two times as difficult to rank for a KD20.
Volume (13) - the average monthly volume of searches for the specific keyword in relation to the search parameters in our original search.
CPC (14) - This is the estimated cost per click you can anticipate if you're running ads that are ppc for this keyword. Ahrefs base this on Google data, but as previously mentioned, the cost per click is different for every search, user location, and ad position in the search results.
SERP (15) - Here you can view the search engine results page rankings and competitors for a term. This gives you insight into who your competitors will be should you choose to try to rank for the given keyword.
Export (16) - You can export the ahrefs database to perform an offline analysis
Keyword Sheeter
Keyword Sheeter was named something a bit different (and off-color) and it was completely free - now it appears that they're moving toward more of a fee-based model. You can still use it for no cost.
What it does is provide you a list of Google autocomplete recommendations based upon the keyword that you input. Below, we’re on the tab "Keyword Ideas Tools" (17), using the default search settings (18) I input "locksmiths" as our seed keyword (19) then then clicked "Sheet Keywords". Additionally, you can apply negative and negative filters to refine your results as you can see under the save button.
Keyword Sheeter provides results using Google Autocomplete to come up with variations on “locksmiths”
You can then copy the results into an Excel spreadsheet. Subscriptions start at $9 a month.
Google Ads
There are keywords that you can establish right at the moment you set up your account in Google Ads. This process is detailed in our upcoming article about Google Ads for locksmiths.
If you've already registered for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21), and choosing "Keyword Planner" (22)
Getting to the Google Keyword Planner
When you're inside the keyword planner, you'll choose “Start With Keywords” (23). You can enter as many keywords as you would like (24). In this case, we put in "locksmith". You should enter more keywords that represent the various locksmith-related services that you offer. After that, click on the "Get results" button (25).
Keywords for locksmith services that are seeded in Google's Keyword Planner
As you will observe below, Google provides 743 Keywords in a Keyword Plan (26). In the table, you will see keyword ideas (27) as well as the average monthly keywords for each keyword idea (28) and the top of page bidding data (29) & (30).
You can expand your keywords by clicking on the auto generated keywords provided by Google to broaden your search (31). You can also click on the “Refine Keywords” link to edit your keywords (32). Download and and analyze your suggested keywords by clicking on the download button (32).
Keyword planner results for "locksmiths"
Google offers these results and lets you directly add them to your search ads. I prefer to download them offline by hitting"download" (32) instead of throwing them into my advertising campaigns.
Locksmith Keyword List: For Use in SEO and PPC Campaigns
Based on our digital marketing experience and experience using several of the tools mentioned above, here is a starter set of 574 locksmith keywords you should consider using for paid ads along with SEO.
It's not a complete list. Locksmiths serve different regions - with different types of customers with different types of needs. You must conduct your own keyword study to identify keywords that make sense for you to add to what is presented here and come up with your own locksmith keyword list.
Qualifiers
Be aware that when you are running paid search campaigns, it is necessary to add qualifiers to some of the keywords below.
Location qualifiers
For example, a lot of people look up "near my home", "my area" or their location (e.g. "locksmith near me Omaha"). For certain keywords you might want to add cities you serve such as "near me" qualifier.
Price qualifiers
A lot of searches include "cost" in addition to "price" as part of their search. These keywords were not included in these lists. Bidding on or optimizing for cost-related keywords can be a bad idea and a race to the bottom.
Locksmiths who focus on providing the cheapest service in town won't be around very long. You’re better off being the best locksmith in town that arrives quickly and helps your customers in an efficient, polite manner. Being the least expensive service provider tends to bring in very poor quality prospects.
Brands
If you work on certain brands of locks, you’ll want to emphasize those in your marketing. You’ll want to de-emphasize the types of lock work that you don’t do by making those negative keywords.
Negative Keywords
The searches presented below are keywords that customers are actively searching for. If you’re running paid ad campaigns, you’ll want to add negative keywords that prevent your ads from showing for services you don’t provide.
For example, if you’re running Google Ads but don’t work on cars, you should make car-related terms like “truck”, “car”, … and brands like “Audi, BMW, …” all negative keywords.
24 Hour / Emergency Keywords
24 emergency locksmith near me
24 hour auto locksmith near me
24 hour car key locksmith near me
24 hour car key replacement near me
24 hour car lockout service near me
24 hour car locksmith near me
24 hour car unlock service near me
24 hour emergency locksmith near me
24 hour house locksmith near me
24 hour key replacement near me
24 hour key service near me
24 hour lock service near me
24 hour lockout service near me
24 hour locksmith for cars near me
24 hour locksmith near me
24 hour locksmith near me cheap
24 hour locksmith near me for car
24 hour locksmith near me for house
24 hour locksmith service near me
24 hour mobile locksmith near me
24 hour motorcycle locksmith near me
24 hour pop a lock near me
24 hours key maker near me
24 hr car locksmith near me
24 hr locksmith near me
24 locksmith near me
247 locksmiths near me
24h locksmith near me
24hr auto locksmith near me
24hr car locksmith near me
24hr emergency locksmiths near me
24hr locksmith near me
24hrs locksmith near me
after hours locksmith near me
car locksmith near me 24 hours
cheap 24 hour locksmith near me
emergency lock change near me
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emergency lockout service near me
emergency locksmith in my area
emergency locksmith near me
emergency locksmith services
emergency locksmith service near me
locksmith after hours near me
locksmith emergencies
locksmith emergency services
locksmith near me open 24 hours
locksmith open on sunday near me
pop a lock near me 24 hours
urgent locksmith near me
AAA Keywords
aaa approved locksmith near me
aaa lock and key near me
aaa locksmith near me
Apartment Keywords
apartment locksmith near me
locksmith for apartment near me
locksmith near me for apartment
Car / Truck / Vehicle Keywords
18 wheeler locksmith near me
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auto car key replacement near me
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auto door lock repair near me
auto ignition repair near me
auto key fob locksmith near me
auto key locksmith near me
auto key repair near me
auto key replacement near me
auto keys made near me
auto keys near me
auto keysmith near me
auto lock repair near me
auto lockout services near me
auto locksmith near me
auto locksmith near me cheap
auto locksmith near me now
auto locksmith near me prices
auto rekey near me
automatic car lock installation near me
automobile locksmith near my location
automotive key replacement near me
automotive keys cut near me
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automotive locksmith near my location
automotive mobile locksmith near me
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best car locksmith near me
bmw car key replacement near me
broken car key repair near me
broken key in ignition locksmith near me
car auto locksmith near me
car boot lock repair near me
car door lock repair near me
car door lock repair service near me
car door lock replacement near me
car door locksmith near me
car door unlock near me
car door unlock service near me
car fob locksmith near me
car ignition locksmith near me
car ignition repair near me
car ignition replacement near me
car key duplication near me
car key fixer near me
car key fob locksmith near me
car key ignition replacement near me
car key locksmith near me
car key repair near me
car key replacement near me
car key replacement near me cheap
car key replacement services near me
car key services near me
car key specialist near me
car key unlock services near me
car keys made near me
car keys made near me cheap
car keysmith near me
car lock change near me
car lock installation near me
car lock opener near me
car lock out service near me
car lock repair near me
car lock replacement near me
car lockout assistance near me
car lockout service near me
car locks near me
car locksmith near me
car locksmith near me open now
car locksmith near me prices
car rekey near me
car rekey service near me
car unlock near me
car unlock service near me
carlock smith near me
change car locks near me
cheap auto locksmith near me
cheap automotive locksmith near me
cheap car door unlock near me
cheap car key locksmith near me
cheap car key maker near me
cheap car key replacement near me
cheap car keys made near me
cheap car keys replacement near me
cheap car lockout service near me
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cheap mobile car locksmith near me
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cheapest car unlock service near me
classic car locksmith near me
commercial truck locksmith near me
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ford car key replacement near me
get a car key cut near me
get a new car key made near me
get car key cut near me
get car unlocked near me
i need a locksmith for my car
ignition key replacement near me
ignition lock cylinder repair near me
ignition locksmith near me
ignition repair near me
ignition repair service near me
ignition replacement near me
key car replacement near me
key cut by vin near me
key cut for car near me
key replacement for car near me
key replacement near me car
key smith for cars near me
keys locked in car service near me
keys made near me for car
keysmith car near me
laser cut car keys near me
local auto locksmith near me
local car locksmith near me
local locksmith near me for cars
lock out car near me
locked out car service near me
locked out of car near me
locked out of car service near me
locked out of my car near me
locksmith car key replacement near me
locksmith for a car near me
locksmith for car ignition near me
locksmith for cars near me cheap
locksmith for classic cars near me
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locksmith near me car key replacement
locksmith near me cheap for cars
locksmith near me locked keys in car
locksmith near me that makes car keys
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locksmith that makes car keys near me
locksmith to open car door near me
locksmith to unlock car near me
lost car key locksmith near me
lost car key replacement near me
mobile auto key maker near me
mobile auto locksmith near me
mobile automotive locksmith near me
mobile car key fob replacement near me
mobile car key locksmith near me
mobile car key maker near me
mobile car key replacement near me
mobile car key service near me
mobile car keys near me
mobile car locksmith near me
mobile car unlock service near me
mobile vehicle locksmith near me
new car key made near me
new car key near me
new car keys made near me
new key for car near me
open car lock near me
professional automotive locksmith near me
rekey a car near me
rekey car ignition near me
rekey car locks near me
replacement key for car near me
semi truck locksmith near me
spare car key maker near me
spare car keys made near me
truck key maker near me
truck key replacement near me
truck locksmith near me
unlock keys in car near me
vehicle key locksmith near me
vehicle key replacement near me
vehicle lockout near me
vehicle lockout service near me
vehicle locksmith near me
vehicle locksmith service near me
vehicle unlock service near me
Car Brand Keywords
bmw key locksmith near me
bmw key maker near me
bmw key repair near me
bmw key replacement near me
bmw locksmith near me
ford f150 key replacement near me
ford key replacement by vin near me
ford keys made near me
ford locksmith near me
gmc key replacement near me
locksmith for bmw keys near me
mitsubishi key replacement near me
subaru locksmith near me
volvo approved locksmith near me
volvo key replacement near me
volvo locksmith near me
Certified / Licensed / Bonded Keywords
bonded locksmiths near me
certified locksmiths near me
gsa certified locksmiths near me
licensed locksmiths near me
Commercial / Business Keywords
business locksmith near me
commercial door lock repair near me
commercial door locksmith near me
commercial locks near me
commercial locksmith near me
Deadbolt Keywords
deadbolt installation near me
Duplication Related Keywords
key cut places near me
key duplication near me
key duplication near me now
key duplication near me open now
key duplication near me walmart
key duplication service near me
motorcycle key duplication near me
Electronic Lock Keywords
electronic door lock installation near me
electronic door lock repair near me
electronic lock repair near me
electronic locksmith near me
Fob Keywords
fob locksmith near me
key fob locksmith near me
locksmith for key fob near me
locksmith key fob near me
locksmith key fob replacement near me
House Keywords
change house locks near me
change locks on house near me
cheap locksmith near me for house
home door lock opener near me
home door lock repair near me
home door locksmith near me
home lockout service near me
home locksmith near me
house door lock repair near me
house door locksmith near me
house door unlock service near me
house key locksmith near me
house key repair near me
house key replacement near me
house lock replacement near me
house lockout services near me
house unlock service near me
locked out of house locksmith near me
locksmith house near me
locksmith near me for house
locksmith near me for house door
locksmith near me for house keys
locksmith near my house
locksmith to open house door near me
rekey house locks near me
residential lock repair near me
residential locksmith near me
residential locksmith services near me
Keyless Keywords
keyless locksmith near me
locksmith keyless entry near me
Laser Keywords
laser cut locksmith near me
locksmith laser cut keys near me
Lock Brand Keywords
schlage locksmith near me
baldwin lock repair near me
baldwin locksmith near me
master key maker near me
master locksmith near me
medeco authorized locksmith near me
medeco key duplication near me
medeco locksmith near me
primus key locksmith near me
yale locksmith near me
Magnetic Lock Keywords
magnetic door lock repair near me
Motorcycle Keywords
locksmith motorcycle near me
mobile motorcycle locksmith near me
motorcycle key locksmith near me
motorcycle key replacement near me
motorcycle keys cut near me
motorcycle locksmith near me
Local Keywords (Near Me)
a locksmith close to me
a locksmith in my area
a locksmith near me
any locksmith near me
asap locksmith near me
brick and mortar locksmith near me
broken key repair near me
call a locksmith near me
call locksmith near me
call out locksmith near me
chipped keys made near me
closest locksmith near me
closest locksmith shop to my location
closest locksmith to my current location
closest locksmith to my location
discount locksmith near me
door and lock repair near me
door key repair near me
door lock company near me
door lock installation service near me
door lock repair & services near me
door lock repair near me
door lock repair service near me
door lock replacement near me
door lock service near me
door lock specialist near me
door locksmith near me
door unlock service near me
fast locksmith near me
find a locksmith near me
find a locksmith near my location
find locksmith nearby
find me a locksmith near me
find me the nearest locksmith
find nearest locksmith
find the nearest locksmith
full service locksmith near me
good locksmith near me
i need a locksmith near me
key and lock near me
key and locksmith near me
key lock near me
key lock out near me
key lock repair near me
key lock service near me
key lockout service near me
key locksmith near me
key repairs near me
key replacement near me
key service near me
key unlock service near me
keys service near me
keysmith near me
keysmith services near me
local locksmith near me
local locksmith services near me
local mobile locksmith near me
lock & key maker near me
lock & key near me
lock and key maker near me
lock and key near me
lock and key places near me
lock and key repair near me
lock and key service near me
lock and key smith near me
lock and smith near me
lock change near me
lock change service near me
lock installation near me
lock installation service near me
lock key repair near me
lock locksmith near me
lock opener near me
lock opener service near me
lock repair & services near me
lock repair near me
lock repair service near me
lock replacement near me
lock service near me
lock shop near me
lock smiths near me
lockout assistance near me
lockout near me
lockout service near me
locksmith and key maker near me
locksmith around here
locksmith around me
locksmith around my area
locksmith by me
locksmith call out near me
locksmith close by me
locksmith close to me
locksmith companies near me
locksmith door repair near me
locksmith home service near me
locksmith in my area
locksmith in near me
locksmith key maker near me
locksmith key replacement near me
locksmith keys made near me
locksmith local to me
locksmith location near me
locksmith locksmith near me
locksmith near by me
locksmith near current location
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locksmith near me mobile
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locksmith near me now open
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locksmith near my current location
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locksmith that makes keys near me
locksmith to me
locksmith transponder key near me
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lost key replacement near me
mobile ignition repair near me
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mobile key reprogramming near me
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mortise lock repair near me
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need keys made near me
on call locksmith near me
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portable locksmith near me
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reasonable locksmith near me
recommended locksmiths near me
reliable locksmith near me
reputable locksmith near me
roadside locksmith near me
same day locksmith near me
security locksmith near me
specialty keys cut near me
specialty locksmith near me
take me to the nearest locksmith
the best locksmith near me
the closest locksmith near me
the closest locksmith to me
the nearest locksmith near me
the nearest locksmith to me
traveling locksmith near me
triple a locksmith near me
trusted locksmith near me
tubular key locksmith near me
unlock smith near me
Price Related Keywords
a cheap locksmith near me
affordable locksmith near me
best price locksmith near me
budget locksmith near me
cheap key duplication near me
cheap key maker near me
cheap key replacement near me
cheap keys made near me
cheap lockout service near me
cheap locksmith around me
cheap locksmith in my area
cheap locksmith near me
cheap locksmith near me now
cheap locksmith nearby
cheap mobile locksmith near me
cheapest locksmith closest to me
local locksmith near me cheap
locksmith cost near me
locksmith near me and prices
locksmith near me cost
locksmith near me for cheap
locksmith near me open now cheap
locksmith prices near me
low cost locksmith near me
mobile locksmith near me cheap
the cheapest locksmith near me
Keywords Related to Ratings and Reviews
best locksmith near me
best rated locksmith near me
top locksmith near me
top rated locksmith near me
Rekey / Change Locks
change locks near me
door lock change near me
lock rekeying service near me
locksmith rekey near me
rekey locks locksmith near me
rekey locks near me
rekey locksmith near me
rekey near me
rekey service near me
Safe Locks
gun safe locksmith near me
gun safe repair near me
lock & safe near me
lock and safe company near me
lock and safe near me
locks and safes near me
locksmith and safe near me
locksmith for gun safe near me
locksmith near me to open safe
locksmith that can open a safe near me
locksmith to open safe near me
safe and locksmith near me
safe key replacement near me
safe lock repair near me
safe locksmith near me
safe repair company near me
safe repair near me
safe repair service near me
safe unlocking service near me
sentry safe locksmith near me
Sliding Door / Patio Door Keywords
patio door locksmith near me
sliding door lock repair near me
Transponder Keys
transponder key locksmith near me
transponder key replacement near me
transponder keys near me
VATS
vats key replacement near me
Frank Salvatore
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
About Me
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
This website is dedicating to helping home services contractors to grow their businesses by implementing effective marketing, systems, and processes.
