Locksmith Keywords: 574 Keywords for Locksmiths

Locksmith Keywords Overview

Search engine optimization (SEO) along with paid search ads are two of the most important digital marketing strategy to effectively promote your locksmith services online. Both require the use of relevant keywords in order to get in front of your target audience.

A successful locksmith SEO campaign requires creating original content around keywords relevant to your locksmith company's services. Local SEO is related to SEO and involves ranking in your local service area. Keywords can help with Local SEO to rank in Google Maps and to enhance your Google Business Profile (formerly Google My Business).

Search advertising involves running ads on Microsoft and Google search engines.  Effective search ad campaigns display your Google ad in front of a potential locksmith customer at the exact moment they’re in desperate need of your services.  Usually, they’re either locked out or can’t properly secure their property.

Both SEO and paid advertising bring traffic to your locksmith website, which means you'll have the chance to convert a potential customer into a paying client.

Do it Yourself - Find Your Own Keywords

In this blog, I will first go over the techniques and tools for you to discover more keywords to add to your locksmith marketing efforts.

Utilize our Keyword List

In the final part of the article, I'll provide you with 574 keywords associated with locksmith services for your digital marketing efforts. You can examine, alter and incorporate into any of your paid search marketing campaigns. You can also use the keywords as a start place for optimizing your search engine to get more customers to your website.

Keyword Research Tools for Locksmiths

Finding Keywords to Use for Your Locksmith SEO and Paid Search Campaigns

Notice that in every example I'm using a single seed keyword such as "locksmith" and "locksmith". While this is a good starting point, you'll want to dig deeper into your locksmith services to fully explore all potential keywords.

For example, you’ll want to try multiple variations of services that you offer and plug them into these tools.  “Locked out of car”, “change front door lock”, “key broke off in lock” are a few examples.  Just think of the specific situations that customers experienced and call you for your services.  You’ll want to enter keywords that customers are actually searching for - so focus on the language your customer uses rather than more technical terms related to your industry.

Mangools KWFinder

KWFinder is a paid program that starts at about $29/month however, they offer an initial trial of 10 days.

With Mangools, you enter your search term, location, and the language you prefer, and it'll provide a wealth of information for both SEO and PPC purposes. While the actual numbers won't be 100% exact (only Google has access to 100% accurate data about search queries) but the data can assist you in choosing the appropriate keywords.

Results of KWFinder for "locksmith" in San Antonio

In this instance, we chose "locksmith" as our keyword . We also set our place of operation as "San Antonio" (1). In default, it displays Related Keywords (2).

You can also toggle to "Autocomplete" as well as "Questions". Writing content for websites around Google Autocomplete or Questions is an excellent SEO Strategy. These are generally lower volume phrases that have little in terms of competition, making it possible to get organic web traffic (free) for your business website.

Keyword Table (Left Panel)

Beneath our search are the keywords listed in the keyword table.

Keywords (2) -  They are the keywords that you might want to study to use in paid search and SEO-related campaigns.

Search (3) - this is the average monthly volume of searches over the last 12 months , based on search parameters (searches for "locksmith" for San Antonio). We can see that roughly 5,900 people per month search for "locksmith" in San Antonio.

CPC (4) CPC is how much you will pay per click in Google Ads if you’re bidding on the keyword. In the same way, using an example like the locksmith example, you'll see that the estimated cost per click could be around $9.95. It's just an estimate and the cost per click in your advertising campaign will be different according to a myriad of factors including ad position and your location. However, looking at the data, it is possible to conclude it is likely that bidding on "locksmith" in an expected CPC of $9.95 will probably be more expensive than bidding for "car key replacement" for $7.57.

PPC (5) - PPC shows how difficult the competition is for paid search ads.  100 is higher and indicates extremely competitive bidding.  0 indicates very little competition and likely much lower click costs. The value of 24 for “locksmith” indicates that the paid search competition isn’t all that intense.

KD (6) - This is known as keyword difficulty and is for SEO purposes. For locksmith, the keyword difficulty is 31 - which is "Possible" - meaning it's a struggle to rank, however it is within the realm of possibility. The higher this value, the more difficult it will be to be ranked close to the top of results. You can see the KD isn’t displayed for many keywords.  You can click the magnifying glass in each keyword row to get an estimated KD value from KWFinder.

Keyword SEO Data (Right Panel)

The right-hand panel is comprised of SEO data for the keyword that is highlighted in left-hand panel. In this panel, we can see the keyword difficulty highlighted once more (7) and The Search Engine Results Page (8) overview for the keyword-based upon our keyword search parameters. The top search result is owned by Wikipedia. This panel can provide you with great details about the businesses you'll be going up against should you decide to attempt to rank for your chosen key phrase.

Create Your Lists and Export for Further Analysis

You can create lists and export information from this interface so you can do keyword research and find desirable terms for your campaigns offline.

AHREFs

Ahrefs is a different paid keyword tool that starts at around $99/month.  Ahrefs doesn’t offer free trials unfortunately.

Once you've signed-up once and registered, you can go to the keywords explorer and input one or more seed keywords. We've entered our keyword "locksmiths" (9) - and used the default settings of Google as our search engine and The United States as the search location as you can see below.

Enter the seed keyword within Keywords Explorer - then click on "Related Terms"

From the results page, we can click on "Related Terms" (10) to take a closer peek of the keywords available.

Based on the data below it is clear that we have 3,308 possible keywords to pick from. You could save these keywords to a list or export for offline analysis using your spreadsheet of choice. 

ahrefs Retrieves a Large Amount of Valuable SEO and PPC Information to Help You Make Informed Keyword Decisions 

Here is a breakdown of some of the more important columns:

Keywords (11) - is a list of keywords that you can make use of for SEO or Google Ads / Microsoft Ads

KD (12) - the keyword difficulty which is ahrefs' proprietary method to determine the difficulty to rank for the given keyword. The higher the number, the more difficult it is to rank the keyword. The KD is on a logarithmic scale. This means that ranking for KD 40 keywords is much two times as difficult to rank for a KD20.

Volume (13) - the average monthly volume of searches for the specific keyword in relation to the search parameters in our original search.

CPC (14) - This is the estimated cost per click you can anticipate if you're running ads that are ppc for this keyword. Ahrefs base this on Google data, but as previously mentioned, the cost per click is different for every search, user location, and ad position in the search results.

SERP (15) - Here you can view the search engine results page rankings and competitors for a term.  This gives you insight into who your competitors will be should you choose to try to rank for the given keyword.

Export (16) - You can export the ahrefs database to perform an offline analysis

Keyword Sheeter

Keyword Sheeter was named something a bit different (and off-color) and it was completely free - now it appears that they're moving toward more of a fee-based model. You can still use it for no cost.

What it does is provide you a list of Google autocomplete recommendations based upon the keyword that you input. Below, we’re on the tab "Keyword Ideas Tools" (17), using the default search settings (18) I input "locksmiths" as our seed keyword (19) then then clicked "Sheet Keywords". Additionally, you can apply negative and negative filters to refine your results as you can see under the save button.

Keyword Sheeter provides results using Google Autocomplete to come up with variations on “locksmiths”

You can then copy the results into an Excel spreadsheet. Subscriptions start at $9 a month.

Google Ads

There are keywords that you can establish right at the moment you set up your account in Google Ads. This process is detailed in our upcoming article about Google Ads for locksmiths.

If you've already registered for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21), and choosing "Keyword Planner" (22)

Getting to the Google Keyword Planner

When you're inside the keyword planner, you'll choose “Start With Keywords” (23). You can enter as many keywords as you would like (24). In this case, we put in "locksmith".  You should enter more keywords that represent the various locksmith-related services that you offer.  After that, click on the "Get results" button (25).

Keywords for locksmith services that are seeded in Google's Keyword Planner

As you will observe below, Google provides 743 Keywords in a Keyword Plan (26). In the table, you will see keyword ideas (27) as well as the average monthly keywords for each keyword idea (28) and the top of page bidding data (29) & (30).

You can expand your keywords by clicking on the auto generated keywords provided by Google to broaden your search (31).  You can also click on the “Refine Keywords” link to edit your keywords (32).  Download and and analyze your suggested keywords by clicking on the download button (32).

Keyword planner results for "locksmiths"

Google offers these results and lets you directly add them to your search ads. I prefer to download them offline by hitting"download" (32) instead of throwing them into my advertising campaigns.

Locksmith Keyword List: For Use in SEO and PPC Campaigns

Based on our digital marketing experience and experience using several of the tools mentioned above, here is a starter set of 574 locksmith keywords you should consider using for paid ads along with SEO.

It's not a complete list. Locksmiths serve different regions - with different types of customers with different types of needs. You must conduct your own keyword study to identify keywords that make sense for you to add to what is presented here and come up with your own locksmith keyword list.

Qualifiers

Be aware that when you are running paid search campaigns, it is necessary to add qualifiers to some of the keywords below.

Location qualifiers

For example, a lot of people look up "near my home", "my area" or their location (e.g. "locksmith near me Omaha"). For certain keywords you might want to add cities you serve such as "near me" qualifier.

Price qualifiers

A lot of searches include "cost" in addition to "price" as part of their search. These keywords were not included in these lists. Bidding on or optimizing for cost-related keywords can be a bad idea and a race to the bottom.  

Locksmiths who focus on providing the cheapest service in town won't be around very long. You’re better off being the best locksmith in town that arrives quickly and helps your customers in an efficient, polite manner.  Being the least expensive service provider tends to bring in very poor quality prospects.

Brands

If you work on certain brands of locks, you’ll want to emphasize those in your marketing.  You’ll want to de-emphasize the types of lock work that you don’t do by making those negative keywords.

Negative Keywords

The searches presented below are keywords that customers are actively searching for.  If you’re running paid ad campaigns, you’ll want to add negative keywords that prevent your ads from showing for services you don’t provide.

For example, if you’re running Google Ads but don’t work on cars, you should make car-related terms like “truck”, “car”, … and brands like “Audi, BMW, …” all negative keywords.

24 Hour / Emergency Keywords

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AAA Keywords

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Apartment Keywords

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Car Brand Keywords

  • bmw key locksmith near me
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Certified / Licensed / Bonded Keywords

  • bonded locksmiths near me
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Commercial / Business Keywords

  • business locksmith near me
  • commercial door lock repair near me
  • commercial door locksmith near me
  • commercial locks near me
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Deadbolt Keywords

  • deadbolt installation near me

Duplication Related Keywords

  • key cut places near me
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Electronic Lock Keywords

  • electronic door lock installation near me
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Fob Keywords

  • fob locksmith near me
  • key fob locksmith near me
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House Keywords

  • change house locks near me
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  • home lockout service near me
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Keyless Keywords

  • keyless locksmith near me
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Laser Keywords

  • laser cut locksmith near me
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Lock Brand Keywords

  • schlage locksmith near me
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  • master key maker near me
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Magnetic Lock Keywords

  • magnetic door lock repair near me

Motorcycle Keywords

  • locksmith motorcycle near me
  • mobile motorcycle locksmith near me
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Local Keywords (Near Me)

  • a locksmith close to me
  • a locksmith in my area
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  • any locksmith near me
  • asap locksmith near me
  • brick and mortar locksmith near me
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Price Related Keywords

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Frank Salvatore

Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.

About Me

Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.

This website is dedicating to helping home services contractors to grow their businesses by implementing effective marketing, systems, and processes. 
Learn More About Me

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