Paid search advertising and search engine optimization (SEO) are the two essential elements that you need for effective digital marketing. Both require the use of relevant keywords in order to reach consumers and business owners looking for your pest control services.
A successful pest control SEO campaign requires creating original content around keywords that correspond to your pest control company's services. With Local SEO, you're trying to get your pest control website to rank high up in the search engine results for local searches. You're also trying to get your Google Business Profile (formerly Google My Business) to be visible in Google Maps.
Setting up a Google Ads Campaign puts your advertising message in front of a potential customer precisely at the time they're seeking your pest control services. Someone conducts a Google search for your pest control services, they click on a Google Ad and are brought to your pest control website.
SEO and PPC are the most important pest control marketing tools to get people to visit your extermination services website. There, you'll be able to convert potential clients to paying clients.
Keyword Research Tools
Locating Keywords to Use for Search Engine Optimization pest control SEO and paid search campaigns
Notice that in every example, I use 1 seed keyword - like "pest control" as an example. You’ll want to take a much deeper dive into the services you offer. Plug keywords like “get rid of roaches”, “mice in walls”, “squirrels in attic” or any other number of common complaints that customers tell you about when they call you for your pest control services.
Mangools KWFinder
This is a paid program that costs around $29/month. You can try it free for 10 days if you don’t want to sign up for a paid plan right off the bat.
Enter your keywords, location, and language, KWFinder returns a bunch of valuable data that can be useful for both SEO and PPC reasons. The actual figures won't be 100% on target (only Google has access to 100% accurate search data). That said, the data returned is extremely valuable and will help you focus on the correct keywords.
Mangools Results of KWFinder for "exterminator for termites"
In this instance, we chose "exterminator for termites" as our keyword and set our search location as "Oklahoma City" (1). By default, it displays Related Keywords (2).
Also, you can change the settings between "Autocomplete" as well as "Questions". Creating website content around Google Autocomplete or Questions is an effective SEO strategy. These are usually lower volume keyword phrases that aren't subject to nearly as much competition as regular keywords. This means it is a bit easier for you to get organic search engine traffic (free) to your website when you write content around autocomplete and question suggestions.
KeywordTable (Left Panel)
Under our search are the keywords that are listed in the keyword table.
Keywords (2) - these are the keywords you might want to study for use in paid search as well as in SEO campaigns.
Search (3) - This is the average monthly volume of searches for "exterminator for termites" for Oklahoma City) over the last 12 months. We can see that roughly 20 people each month in Oklahoma City search to find pest control providers by searching for "exterminator for termites" in Oklahoma City.
CPC (4) - CPC is the estimated cost per click for the keyword in Google Ads paid search. Using the exterminator for termites example, you'll see that the estimated cost per click will be roughly $13.91.
PPC (5) - PPC shows how difficult the competition is for paid search ads. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs. The 57 for our sample keyword of exterminator for termites indicates that this is a pretty competitive search term in paid advertising.
KD (6) - this is the keyword difficulty. It is used for SEO purposes. For pest control, it has a keyword difficulty of 25 - which they claim to be "Still Easy". While it may be easier to rank than many other keywords, no keywords are easy to rank for unless you have a sound SEO strategy and great, useful content on your website. To see the keyword difficulty for other keywords, you'll have to click on the magnifying glass.
KeywordSEO Data (Right Panel)
The right-hand section contains SEO data for the term which is highlighted in left-hand panel. In this panel, we can see the keyword difficulty highlighted again (7), as well as an overview of the Search Engine Results Page (8). Note that the top search result is held by orkin.com. This panel can provide you with great details about the businesses you'll be going up against when you decide to rank for your chosen search term.
Export and Analyze Keyword Lists
It is possible to create lists and export data through this interface, so that you can identify good keywords offline in your own analysis tools (like spreadsheets).
AHREFs
ahrefs is another paid keyword tool that is used heavily by marketing agencies.
To find good keywords, you’ll go to the ahrefs Keywords Explorer and enter a seed keyword (or keywords). We entered “pest control” (9) and used the default settings of Google as our search engine and The United States as our geographic search location.
Enter your seed keyword in Keywords Explorer - then click on "Related Terms"
From the search results page, we can click on "Related Terms" (10) to take a closer look at available keywords.
From the below results we can see we have 11,967 possible keywords to pick from. You can save these keywords in an Excel spreadsheet for offline analysis. Below is a brief overview of some of the columns that may be useful for finding pest control keywords for your campaigns.
ahrefs returns a lot of actionable PPC and SEO data
Keywords (11) - A list of keywords you could use for SEO content generation or for Google Ads
KD (12) - This is the difficulty of keywords according to ahrefs' proprietary methodology. It represents how difficult it might be to rank for a given keyword. Higher numbers are harder to rank than lower numbers. The KD is an exponential scale, which means that the ranking for KD 40 keywords is more than twice as difficult than ranking for a KD20 keyword.
Volume (13) - Average monthly volume of searches for the specified keyword based on the search parameters in our initial search.
CPC (14) - This is the expected cost per click you can anticipate if you're running PPC ads for a keyword. This is based on Google data, but cost per click varies widely for each search and each ad position
SERP (15) - Clicking here will show you the actual search results for the keyword. You can see who your competitors are and how challenging they might be to try to rank against in Google.
Export (16) - You can export ahrefs data to do an offline analysis
Keyword Sheeter
Keyword Sheeter used to be named something a bit different - and a bit more vulgar - and it was completely free. Now it appears that they're moving toward more of a fee-based model - but you can still get results for free.
What it does is offer you a list of Google autocomplete suggestions based on the keywords that you input. On the "Keyword Idea Tools," tab (17), I input "pest control services" (18) "Keyword Ideas Tools" tab (17) by using the default settings for searching (18). I then input “pest control services” as my seed keyword (19) and then clicked the “Sheet Keywords" button (20). You can also apply positive or negative filters to further refine your results beneath the save button in the popup.
Keyword Sheeter provides results that are based on Google Autocomplete
You can then copy the results to a spreadsheet. The cost of subscriptions starts at $9/month.
Google Ads
You can find keywords using the Google Ads Keyword planner. I’ll be providing a more in depth look in my upcoming post about Google Ads for pest control companies.
If you already have an account, you can access the Keyword Planner by going to "Tools and Settings" (21) then click "Keyword Planner" (22)
Accessing the Google Keyword Planner
When you're inside the keyword planner, you'll need to begin with “Start with Keywords” (23). Input as many keywords as you'd like (24) - here we have entered "termite removal". For deep keyword research you’ll definitely want to enter more than one term. Once you're done to go on, click "Get Results" "Get the Results" link (25).
Seeding keywords in Google's Keyword Planner
As you can look at below, Google shows 40 Keywords in a Keyword plan (26). Within the Table, you will find keywords (27) along with the monthly average search volume for every keyword suggestion (28) and the top of page bidding information (29) & (30).
You can narrow your results by expanding your search or clicking the refine keywords link in the upper right (31).
Keyword planner outcomes for "pest control"
Google provides these results and lets you incorporate them directly into your search ads. I prefer taking things offline and downloading them using the download button (32) instead of throwing them into my ad campaigns.
Pest Control Keywords to Use in SEO and Paid Campaigns
Based on the experience of using several of the tools mentioned above, here is a beginning set of 628 pest control industry keywords you should consider using for digital marketing. These keywords can be used in paid search ad campaigns on Google and Microsoft Ads. Many of these can also be used as SEO keywords that you can build content around to get more organic (free) search engine traffic.
This isn't an exhaustive list. You should conduct your own keyword analysis to find keywords that make sense for your company.
Qualifiers
Be aware that when you are running paid search campaigns, it is necessary to add qualifiers to a few of the words below.
Location qualifiers
For instance, a lot of people search for "near my home", "my area" or even their address (e.g. "Termite Extermination Chicago"). Thus, for certain keywords, you might want to add city names that you service as well as the "near me" qualifier.
Price qualifiers
A majority of searches incorporate "cost" in addition to "price" as part of their search. While you can bid or optimize content around these keywords, it is generally a bad idea. Customers that are focused on price - as opposed to results and the value you provide - are generally not the best customers.
Negative Keywords
The list below contains keywords based on popular searches. Some of these keywords may be for extermination services you don’t provide. You’ll want to make these negative keywords in your paid Search Campaigns
24 Hour / Emergency Keywords
24 hour emergency pest control near me
24 hour exterminator near me
24 hour pest control near me
24 hour pest control services near me
24 hour pest removal near me
24 hour wildlife removal near me
24 pest control near me
24hr pest control near me
emergency exterminator near me
emergency pest control near me
emergency pest removal near me
pest control 24 hours near me
pest control near me 24 hours
Ants
ant and pest control near me
ant and spider exterminator near me
ant control companies near me
ant control near me
ant control service near me
ant exterminator cost near me
ant exterminator near me
ant fumigation near me
ant pest control near me
ant removal near me
ant treatment near me
best ant control company near me
best ant exterminators near me
carpenter ant control near me
carpenter ant exterminator near me
carpenter ant pest control near me
carpenter ant removal near me
fire ant control near me
fire ant exterminator near me
pest control of spring hill fire ant control near me
Attic Keywords
attic pest control near me
attic pest removal service near me
Bat Related Keywords
24 hour bat removal near me
bat control near me
bat control services near me
bat exterminator near me
bat pest control near me
bat removal companies near me
bat removal cost near me
bat removal experts near me
bat removal near me
bat removal near me cost
bat removal service near me
best bat removal near me
emergency bat removal near me
exterminator for bats near me
pest control bats near me
pest control for bats near me
professional bat removal near me
Bed Bug Keywords
24 hour bed bug exterminator near me
affordable bed bug exterminators near me
bed bug companies near me
bed bug control near me
bed bug experts near me
bed bug exterminator near me
bed bug exterminator near me cost
bed bug heat exterminator near me
bed bug heat treatment companies near me
bed bug heat treatment cost near me
bed bug heat treatment near me
bed bug inspection near me
bed bug pest control near me
bed bug professional near me
bed bug removal near me
bed bug removal services near me
bed bug treatment company near me
bed bug treatment cost near me
bed bug treatment near me
bed bugs control services near me
bed bugs pest control services near me
best bed bug company near me
best bed bug exterminators near me
best bed bug pest control near me
best bed bug treatment near me
best pest control for bed bugs near me
cheap bed bug exterminator near me
exterminator near me bed bugs
heat bed bug treatment near me
bedbugs exterminator near me
Bird Related Keywords
bird control companies near me
bird control near me
bird control services near me
bird exterminator near me
bird nest removal near me
bird nest removal service near me
bird pest control near me
bird removal near me
bird removal service near me
pest control birds near me
pest control for birds near me
pest control pigeons near me
pigeon control near me
pigeon exterminator near me
pigeon pest control near me
pigeon removal near me
pigeon removal services near me
woodpecker pest control services near me
woodpecker removal services near me
Chipmunk Keywords
chipmunk control near me
chipmunk exterminator near me
chipmunk pest control near me
chipmunk removal near me
chipmunk removal service near me
Cockroach Keywords
best cockroach exterminator near me
best exterminator for roaches near me
best pest control for roaches near me
best pest control near me for cockroaches
best roach exterminator near me
cheap roach exterminator near me
cockroach control near me
cockroach control services near me
cockroach exterminator near me
cockroach fumigation near me
cockroach pest control near me
cockroach pest control services near me
cockroach treatment near me
exterminator roaches near me
german cockroach pest control near me
german roach exterminator near me
herbal pest control for cockroaches near me
pest control cockroaches near me
pest control for cockroaches near me
pest control near me cockroaches
pest control near me for cockroaches
pest control near me for roaches
pest control near me roaches
pest control roaches near me
roach control near me
roach exterminator cost near me
roach exterminator near me
roach exterminator prices near me
roach fumigation near me
roach removal near me
roach treatment near me
roaches control services near me
Pest Control Business / Commercial Services Keywords
commercial pest control companies near me
commercial pest control near me
commercial pest control services near me
Flea Keywords
best flea exterminator near me
cheap flea exterminator near me
flea and tick exterminator near me
flea control companies near me
flea control near me
flea control services near me
flea exterminator cost near me
flea exterminator near me
flea exterminator near me prices
flea fumigation near me
flea pest control near me
flea removal near me
flea removal service near me
flea services near me
Gopher Keywords
gopher control near me
gopher control services near me
gopher exterminator near me
gopher exterminators near me
gopher pest control near me
gopher removal near me
gopher removal services near me
Humane / Eco Friendly Pest Control Company Keywords
all natural pest control near me
eco friendly exterminator near me
eco friendly pest control near me
eco friendly termite control near me
eco pest control near me
environmental pest control near me
environmentally friendly pest control companies near me
environmentally friendly pest control near me
humane pest control near me
natural exterminators near me
natural pest control company near me
natural pest control near me
no kill pest control near me
non toxic exterminator near me
non toxic pest control near me
organic exterminator near me
organic pest control near me
organic pest control services near me
safe pest control near me
Insect Keywords
bird mite exterminator near me
bug and pest control near me
bug companies near me
bug control companies near me
bug control near me
bug control services near me
bug exterminator near me
bug exterminator near me cost
bug inspection near me
bug pest control near me
bug removal near me
bug service near me
bug specialist near me
bug treatment near me
drain fly exterminator near me
earwig exterminator near me
exterminator for gnats near me
fly exterminator near me
fly pest control near me
fruit fly exterminator near me
insect and pest control near me
insect control companies near me
insect control near me
insect exterminator near me
insect pest control near me
insect removal near me
lice exterminator near me
maggot exterminator near me
mite exterminator near me
moth exterminator near me
moth pest control near me
pest control for flies near me
pest control for gnats near me
Licensed / Bonded / Insured Keywords
licensed pest control near me
Mouse Keywords
best exterminator for mice near me
best mice exterminator near me
best pest control for mice near me
humane mice removal near me
mice and rat control near me
mice and rat exterminators near me
mice control near me
mice control services near me
mice exterminator cost near me
mice exterminator near me
mice pest control near me
mice removal near me
mouse control near me
mouse exterminator cost near me
mouse exterminator near me
mouse pest control near me
mouse removal near me
mouse removal services near me
pest control for mice and rats near me
pest mice control near me
rat and mice control near me
rat and mouse exterminator near me
Miscellaneous Keywords
lizard exterminator near me
lizard pest control near me
frog exterminator near me
Mole Keywords
best mole exterminator near me
exterminator for moles near me
garden mole removal near me
ground mole removal near me
ground mole removal services near me
lawn mole removal near me
mole and gopher removal near me
mole and vole removal near me
mole control near me
mole control services near me
mole exterminator near me
mole pest control near me
mole pest removal near me
mole removal companies near me
mole removal services near me
pest control for moles near me
pest control moles near me
professional mole removal near me
yard mole extermination near me
yard mole removal near me
yard mole removal services near me
Mosquito Keywords
best mosquito control company near me
mosquito and tick control services near me
mosquito control companies near me
mosquito control services near me
mosquito exterminator near me
mosquito pest control near me
pest control for mosquitoes near me
Outdoor Keywords
lawn and pest control near me
lawn care and pest control near me
lawn exterminators near me
lawn insect control near me
lawn pest control near me
lawn pest control services near me
pest and lawn care near me
pest control and lawn care near me
yard exterminators near me
yard pest control companies near me
yard pest control near me
Possum Keywords
possum exterminator near me
possum pest control near me
Price Related Keywords
affordable exterminator near me
affordable pest control near me
best price pest control near me
budget pest control near me
cheap bug exterminator near me
cheap exterminators near me
cheap pest control companies near me
cheap pest control near me
cheap pest control services near me
cost of pest control near me
exterminator prices near me
most affordable pest control near me
pest control cost near me
pest control deals near me
pest control near me cheap
pest control near me cost
pest control near me prices
pest control quote near me
pest control services near me prices
reasonable pest control near me
Proximity / Near Me Keywords
any pest control near me
critter control companies near me
critter removal near me
critter removal services near me
exterminating companies near me
exterminator close to me
exterminator pest control near me
exterminator services near me
exterminators around me
exterminators near me
exterminators near my location
find pest control near me
fumigators near me
good exterminators near me
good pest control near me
green exterminator near me
green pest control near me
greenix pest control near me
gregory pest control near me
groundhog exterminator near me
home exterminator near me
home pest control near me
home pest control services near me
home pest inspection near me
home team pest control near me
house pest control near me
indoor pest control near me
local exterminators near me
local pest control companies near me
local pest control near me
local pest control services near me
locally owned pest control near me
monthly pest control near me
near me pest control
nearest pest control company
nearest pest control to me
nest removal near me
no contract pest control near me
one time pest control near me
one time pest control service near me
outdoor pest control near me
outdoor pest control services near me
pest and bug control near me
pest and insect control near me
pest companies near me
pest control around me
pest control at home near me
pest control close to me
pest control companies in my area
pest control companies near me
pest control exterminator near me
pest control for home near me
pest control in near me
pest control inspection near me
pest control near me
pest control near my location
pest control places near me
pest control services near me
pest control solutions near me
pest control specialists near me
pest control with no contract near me
pest elimination near me
pest exclusion services near me
pest extermination near me
pest exterminator near me
pest fumigation near me
pest inspection companies near me
pest inspection near me
pest management near me
pest management services near me
pest near me
pest removal companies near me
pest removal from attic near me
pest removal near me
pest removal services near me
pest services near me
pest solutions near me
pest spraying near me
pest trapper near me
pest treatment near me
pesticide control near me
preventive pest control near me
private exterminators near me
private pest control near me
professional exterminator near me
professional pest control near me
quality pest control near me
residential pest control near me
residential pest control services near me
the best exterminators near me
the best pest control company near me
the best pest control near me
top exterminators near me
top pest control companies near me
top pest control near me
Raccoon Keywords
raccoon exterminator near me
raccoon pest control near me
raccoon removal near me
raccoon removal services near me
Rat Keywords
24 hour rat exterminator near me
best rat control company near me
best rat exterminator near me
best wildlife removal near me
cheap rat exterminator near me
dead rat removal near me
dead rat removal service near me
humane rat removal near me
pest rat control near me
rat abatement near me
rat and pest control near me
rat control companies near me
rat control near me
rat control services near me
rat exterminator cost near me
rat exterminator near me
rat exterminator near me prices
rat fumigation near me
rat pest control near me
rat pest control services near me
rat removal near me
rat removal service near me
roof rat exterminators near me
Top / Best Keywords
best bug exterminator near me
best bug service near me
best exterminator near me
best local pest control near me
best pest company near me
best pest control company near me
best pest control near me
best pest control services near me
best pest exterminator near me
best pest service near me
best rated exterminators near me
best rated pest control near me
highest rated pest control near me
recommended pest control near me
top 5 pest control companies near me
top rated pest control companies near me
top rated pest control near me
top rated termite companies near me
Restaurant Keywords
pest control for restaurants near me
restaurant pest control near me
Rodent Keywords
24 hour rodent control near me
best rodent control company near me
best rodent control near me
best rodent exterminator near me
best rodent removal company near me
humane rodent control near me
mole rodent removal near me
pest and rodent control near me
pest control for rodents near me
pest control rodents near me
pest rodent control near me
rodent and pest control near me
rodent control companies near me
rodent control near me
rodent control services near me
rodent exclusion services near me
rodent exterminator near me
rodent inspection near me
rodent pest control near me
rodent removal from attic near me
rodent removal near me
rodent removal services near me
varmint control near me
vermin control near me
vermin exterminators near me
vermin removal near me
Scorpion Keywords
scorpion control near me
scorpion exterminator near me
scorpion pest control near me
Silverfish Keywords
silverfish exterminator near me
silverfish pest control near me
Skunk Keywords
professional skunk removal near me
skunk exterminator near me
skunk removal services near me
Spider Keywords
best spider exterminator near me
black widow exterminator near me
brown recluse exterminator near me
pest control of spring hill spider control near me
pest control spiders near me
spider control near me
spider exterminator near me
spider fumigation near me
spider pest control near me
spider removal near me
Squirrel Keywords
exterminator for squirrels near me
flying squirrel removal near me
pest control for squirrels near me
pest control near me squirrels
pest control squirrels near me
squirrel control near me
squirrel exterminator near me
squirrel nest removal near me
squirrel pest control near me
squirrel removal companies near me
squirrel removal from attic near me
squirrel removal near me
squirrel removal near me prices
squirrel removal services near me
Stinging Insect Keywords
exterminator for yellow jackets near me
yellow jacket exterminator near me
yellow jacket nest removal near me
yellow jacket pest control near me
yellow jacket removal service near me
bee and hornet removal near me
bee and wasp control near me
bee and wasp exterminators near me
bee and wasp removal near me
bee and wasp removal services near me
bee control near me
bee control services near me
bee exterminator near me
bee exterminator near me cost
bee infestation removal near me
bee nest removal near me
bee nest removal service near me
bee pest control near me
bee removal company near me
bee removal cost near me
bee removal near me
bee removal service near me
bee removal specialist near me
bee swarm removal near me
bee wasp removal near me
beehive removal near me
beehive removal service near me
best bee exterminator near me
bumble bee nest removal near me
bumble bee removal near me
carpenter bee control near me
carpenter bee exterminator near me
carpenter bee pest control near me
carpenter bee removal near me
carpenter bee removal service near me
carpenter bee treatment near me
carpet beetle exterminator near me
cheap wasp removal near me
emergency bee removal near me
emergency wasp removal near me
exterminator wasps near me
ground bee exterminator near me
ground bee removal near me
honey bee exterminator near me
honey bee nest removal near me
honey bee removal near me
honey bee removal services near me
hornet control near me
hornet exterminator near me
hornet nest removal near me
hornet nest removal service near me
hornet pest control near me
hornet removal near me
hornet removal service near me
humane bee removal near me
no kill bee removal near me
pest control for bees and wasps near me
pest control for bees near me
pest control near me for bees
removal of bees nest near me
removal of wasp nest near me
remove hornets nest near me
remove wasp nest near me
safe bee removal near me
wasp and bee exterminator near me
wasp and hornet removal near me
wasp control near me
wasp control services near me
wasp exterminator cost near me
wasp exterminator near me
wasp nest control near me
wasp nest exterminator near me
wasp nest removal cost near me
wasp nest removal near me
wasp nest removal near me cost
wasp pest control near me
wasp removal near me
wasp removal near me cost
wasp removal service near me
Termite Related Keywords
best termite company near me
best termite control company near me
best termite control near me
best termite exterminator near me
exterminator for termites near me
local termite companies near me
pest and termite control near me
pest control for termites near me
pest control near me for termites
pest control termites near me
pest termite control near me
termite & pest control near me
termite and pest control companies near me
termite and pest control near me
termite companies near me
termite control companies near me
termite control near me
termite control services near me
termite exterminator near me
termite inspection companies near me
termite pest control companies near me
termite pest control near me
termite pest control services near me
termite removal near me
termite service near me
termite specialist near me
termite treatment companies near me
termite treatments near me
top termite companies near me
Tick Keywords
pest control for ticks near me
tick control companies near me
tick control services near me
tick exterminator near me
tick pest control near me
tick removal service near me
Vole Keywords
vole control near me
vole extermination near me
vole pest control near me
vole removal near me
vole removal service near me
Wildlife Keywords
professional wildlife removal near me
rabbit exterminator near me
wildlife exterminator near me
wildlife pest control near me
wildlife pest removal near me
wildlife removal near me
wildlife removal services near me
Frank Salvatore
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
About Me
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
This website is dedicating to helping home services contractors to grow their businesses by implementing effective marketing, systems, and processes.
