Plumbing Keywords Overview

Search engine optimization (SEO) and paid search advertising are two key components that can drive your digital marketing efforts. Both require the use of relevant keywords to reach customers who need your plumbing services.

An effective plumbing SEO campaign involves the creation of original content around keywords that relate to the services that your plumbing company provides. Local SEO involves ranking in your local area, and keywords can help you to enhance your Google Business Profile (formerly Google My Business). This can potentially help your plumbing business to rank better in the Google Map pack on the search engine results page.

Search ads for plumbers (Google Ads and Microsoft Ads) involve establishing pay-per-click (PPC) campaigns to get your message on the prospect’s screen or device at the exact moment that they are looking for your plumbing services.

Both strategies are able to increase website traffic to your company website where you'll have the opportunity to convert a potential customer into a paid client.

Locate Your Own Keywords

In this post I will first go over the techniques and tools you can employ to discover additional keywords by yourself to boost your digital marketing efforts.

Use The Keyword List

In the final part of the article, I'll offer 520 terms related to plumbing services that you can analyze, tweak, and use in any of your company's paid search campaigns. You can also use the keywords as a starting place for developing SEO content to bring free traffic to your plumbing website.

Keyword Research Tools

Finding Keywords to Use for Search Engine Optimization plumbing SEO and paid search campaigns

Note that in each example I'm using just one seed keyword - such as "plumbing contractor". While this can be a good beginning point, you'll want to dig deeper into your plumbing services using these keyword tools.

Think of the services you offer and enter them into the tool.  “Broken pipes”, “drain cleaning”, “low water pressure” and “water heater repair” are just a few example keywords you could plug into these tools to get additional keyword ideas.

Mangools KWFinder

Mangools  KWFinder has a free 10 day trial - if you continue on past the trial, the lowest plan they offer is $29/month.

With Mangools where you enter your keyword, location, and the language you prefer, it'll provide a wealth of information that will be helpful for SEO as well as PPC goals. While the actual numbers won't be 100% precise (only Google has access to 100% accurate search data) However, the information can assist you in choosing the most relevant keywords.

Mangools Results of KWFinder for "leaky pipes"

In this instance, we picked "leaky pipes" as our keyword and set our address to "Jacksonville, FL" (1). It will show Related Keywords (2).

Also, you can switch between "Autocomplete" in addition to "Questions". The creation of website content around Google Autocomplete or Questions is an excellent SEO strategy. They are typically low-volume keywords that have little in the way of competition, thus allowing you to gain unpaid organic traffic (free) towards your company site.

Keyword Table (Left Panel)

Below the search results are the keywords that are listed in the keyword table.

Keywords (2) - They are the keywords that you may want to look over for use in paid-search (or SEO) campaigns.

Search (3) - The number of searches is the monthly average volume of searches for the past 12 months , calculated based upon the parameters used to search (searches of "leaky pipes" for Jacksonville, FL). It is evident that about 10 per month, people search on "leaky pipes" in Jacksonville, FL.

CPC (4) - this is the estimated cost per click of the keyword that is in Google Ads paid search. For this particular search, CPC data isn’t provided.  Searching for a more competitive keyword - like Jacksonville plumbers would likely provide us with much richer keyword data.

PPC (5) - PPC shows how difficult the competition is for paid search ads.  100 is higher and indicates extremely competitive bidding.  0 indicates very little competition and likely much lower click costs.  You can see that the PPC value for leaky pipes is 21 - meaning it is on the lower end of the spectrum for competition.

KD (6) - KD is the keyword difficulty. It is used to estimate how difficult it will be to use SEO tactics to rank this keyword on the first page of the search results. For leaky pipes the keyword difficulty is 26 - which they say is "Still Easy”. This means the keyword is easier to get to rank than many keywords.  Getting a keyword to rank still requires a lot of research and having great content on your website. To view the KD value for keywords that aren’t shown, you’ll have to clik on the the magnifying glass icon.

Keyword SEO Data (Right Panel)

The right-hand section contains SEO data for the keyword that is highlighted in left panel. In this panel, we can see the keyword difficulty highlighted again (7), along with Search Engine Results Page (8) overview for the keyword. Notice that the highest ranking search result is held by homedepot.com. This panel provides a lot of information about the companies you'll face should you choose to try to rank for the chosen search term.

Convert and Download Lists

You can create lists and export data through this interface so that you can analyze the best keywords for your campaigns offline.

AHREFs

Ahrefs is another paid keyword tool - and unlike KWFinder free trials aren’t available.

Once you've signed up, you can navigate to the keywords explorer and input a seed keyword. We've entered our keyword - "plumbers" (9) -- and then used those defaults of Google for our default search engine and The United States as the search location as you can see below.

Enter your seed keyword in Keywords Explorer - then click on "Related Terms"

From the results page, you can click "Related Terms" (10) to get a better look at available keywords.

In the following results, it is clear that we have 664 potential keywords to choose from. You can save these keywords to list, or export for offline analysis in your preferred spreadsheet. Here's a quick overview of some of the more important columns:

ahrefs returns a lot of useful PPC and SEO data

Keywords (11) - A list of keywords you can apply to search engine optimization or Google Ads marketing campaigns

KD (12)  - This is the “Keyword Difficulty”.  This is ahrefs' proprietary method that estimates how difficult it will be to rank for the given keyword. The higher numbers are more difficult to rank than lower numbers. The KD is on an exponential scale, which means that ranking KD20 keywords can be more than twice as difficult as ranking for KD10 keywords.

Volume (13) - This is the average monthly volume of searches for the specific keyword based on the search parameters in our initial search.

CPC (14) - is the expected cost per click you should be expecting if you're using PPC ads for this keyword. Ahrefs uses Google data to come up with this cost, however, as mentioned previously, cost per click differs widely for every search and for each advertisement position.

SERP (15) - Here you can look at the actual search engine results for your keyword in the location that you’ve chosen.

Export (16) - You can click the export link to download the data for further analysis.

Keyword Sheeter

Keyword Sheeter used to be totally free. Now it appears that they're moving towards more of a subscription model. You can still get results for free (at least at the time of this article being published).

The tool will offer you a list Google autocomplete ideas based on keywords that you have entered. In this case, using "Keywords Ideas Tools" (17), and the default settings for search (18) I input "plumbers" as a keyword (19) after which I then clicked the "Sheet Keywords" button (20). There is the option of applying positive and negative filters to refine your results at the bottom of the popup.

Keyword Sheeter provides results based on Google Autocomplete

As of this moment you are able to copy the results to spreadsheets. Subscriptions start at $9/mo.

Google Ads

You can also find keywords for your plumbing campaigns within Google Ads by using the Google Keyword Planner. For more information about Google Ads for plumbers, look for our upcoming post.

If you've already signed up for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21) then select "Keyword Planner" (22)

Accessing Google's Keyword Planner

When you're inside the keyword planner, you'll click “Start with Keywords” (23), enter as many keywords as you would like (24) In this case, we put in "plumbing". When you do keyword research you’ll want more than just one keyword to start with. After that click on the "Get Results" button (25).

Seeding keywords on Google's Keyword Planner

As you can find below Google shows 664 Keywords in the Keyword plan (26). In the table, you can find keyword suggestions (27) along with the monthly average search volume for each keyword (28) and the top of page bidding information (29) & (30).

You can broaden your search results by clicking on the suggested keywords at the top of the page.  You can edit or refine your results by clicking on the refine keywords link.  Both options are located near the top of the page (31).

Keyword Planner recommended keywords for "plumbing"

Google gives these results and lets you directly add them to your search ad campaigns. I prefer to download them offline by clicking the download button (32) instead of dropping them directly into my advertisements.

Plumbing Keywords to use in paid campaigns and SEO

Based on experience and using several of the tools mentioned above, here is a starting set of 520 keywords to think about using in any of the plumbing paid campaigns and SEO.

This isn't a comprehensive list, and you should conduct your own study to identify phrases that fit your business.

Qualifiers

Remember that for paid-search campaigns, you'll need to add qualifiers to some of the words below.

Location qualifiers

For instance, a lot of people are searching for "near me", "my area" or their place of residence (e.g. "plumbers in Colorado Springs"). Thus, you may wish to append cities you serve for certain keywords or the "near to me" qualifier.

Price qualifiers

Many people looking for plumbing services incorporate "cost" and "price" as part of their search. Those keywords are shown below.  You may not wish to bid on these keywords or develop content around these keywords.

Many of the consumers that use terms like this don’t really care about the value that they provide.  They may care about price above all else.  You’ll want to differentiate on providing great work at affordable prices - not the cheapest prices.

Negative Keywords

For paid search campaigns, you’ll use negative keywords to prevent your advertisements from showing for services you don’t provide.  If you’re running paid ads, be sure to take some of the keywords from these lists for services that you don’t provide and make them negative keywords.

24 Hour / Emergency Keywords

• plumbing services near me now
• 24 7 plumbers near me monument
• 24 emergency plumber near me
• 24 hour call out plumber near me
• 24 hour drain cleaning near me
• 24 hour drain cleaning service near me
• 24 hour drain service near me
• 24 hour drain unblocking near me
• 24 hour emergency plumber near me
• 24 hour emergency plumbing service near me
• 24 hour hot water heater service near me
• 24 hour local best emergency plumbers near me
• 24 hour plumber near me
• 24 hour plumber service near me
• 24 hour plumbing companies near me
• 24 hour plumbing company near me
• 24 hour plumbing repair near me
• 24 hour plumbing service near me
• 24 hour rooter service near me
• 24 hour roto rooter near me
• 24 hour service plumbing companies near me
• 24 hour sewer and drain near me
• 24 hour sewer service near me
• 24 hour sump pump repair near me
• 24 hour water heater repair near me
• 24 hr plumber near me
• 24 plumber near me
• 247 plumber near me
• 24hr emergency plumber near me
• 24hr plumbers near me
• 24hr plumbing near me
• 24x7 plumber service near me
• after hours plumber near me
• best 24 hour plumber near me
• best emergency plumber near me
• cheap emergency plumber near me
• emergency 24 hour plumber near me
• emergency commercial plumber near me
• emergency drain service near me
• emergency gas plumber near me
• emergency hot water heater repair near me
• emergency plumber near me
• emergency plumber near me 24 hours
• emergency plumber near me cheap
• emergency plumber near me cost
• emergency plumber near me monument
• emergency plumbers near me now
• emergency plumbing company near me
• emergency plumbing repair near me
• emergency plumbing services near me
• emergency sewer and drain near me
• emergency sewer cleaning near me
• emergency sewer service near me
• emergency water heater repair near me
• i need a plumber now near me
• immediate plumber near me
• local emergency plumber near me
• plumber on sunday near me
• plumber sunday near me
• plumber today near me
• plumbers near me 24 hour service
• plumbers near me same day service
• plumbing emergency service near me
• pro emergency plumber near me
• same day local plumbing
• sunday plumber near me
• urgent plumber near me
• weekend plumber near me
• weekend plumbing service near me
• same day plumber near me
• saturday plumbers near me
• out of hours plumber near me
• plumber after hours near me
• plumber asap near me
• plumber available now near me

Bathroom Keywords

• bathroom plumbers near me
• bathroom plumbing services near me
• local plumbers and bathroom fitters near me
• plumbers and bathroom fitters near me
• plumbers bathroom fitters near me

Boiler Keywords

• boiler plumbers near me

Brand Keywords

• rheem authorized plumber near me
• rheem plumbers near me

Commercial / Industrial Keywords

• commercial gas fitters near me
• commercial gas plumber near me
• commercial plumber near me monument
• commercial plumbers in my area
• commercial plumbers near me
• commercial plumbing companies near me
• commercial plumbing contractors near me
• commercial plumbing repair near me
• commercial plumbing services near me
• industrial plumbers near me
• industrial plumbing companies near me
• industrial plumbing contractors near me
• industrial plumbing services near me
• local commercial plumbers near me
• plumber commercial near me
• plumbers near me commercial
• restaurant plumber near me

Dishwasher Keywords

• dishwasher plumbing near me
• plumber to install dishwasher near me

Drain Keywords

• affordable drain cleaning near me
• blocked drain plumber near me
• clogged drain plumber near me
• drain and plumbing service near me
• drain cleaning plumbers near me
• drain cleaning service near me
• drain plumber near me
• drain repair services near me
• drain rooter service near me
• drain snaking service near me
• drain snaking services near me
• drain specialists near me
• drainlayers near me
• plumbing and drain cleaning near me
• plumbing and drain company near me
• plumbing and drain service near me
• plumbing and drainage near me
• plumbing drain cleaning near me
• plumbing drain service near me
• rooter companies near me
• rooter plumbing near me
• rooter service near me

Garbage Keywords

• garbage disposal repair near me
• garbage disposal repair service near me
• plumbers near me garbage disposal

Gas Line Keywords

• gas and plumbing near me
• gas and plumbing services near me
• gas boiler plumbers near me
• gas fitters near me
• gas hot water plumber near me
• gas leak plumber near me
• gas line plumbers near me
• gas line repair near me
• gas line repair service near me
• gas plumber near me
• gas plumber service near me
• gas plumbing contractors near me
• gas plumbing repair near me
• gas registered plumber near me
• gas safe plumbers near me
• local gas fitters near me
• local gas plumbers near me
• lpg gas plumber near me
• natural gas line plumber near me
• natural gas plumber near me
• plumber gas line near me
• plumber near me gas line
• plumbers and gas fitters near me
• plumbers for gas lines near me
• plumbing and gas companies near me
• plumbing and gas near me
• plumbing gas near me
• propane gas plumber near me
• propane plumbers near me

Keywords for Hot Water Heaters

• best water heater repair near me
• electric hot water heater repair near me
• electric water heater repair near me
• gas hot water heater repair near me
• gas water heater repair near me
• gas water heater repair service near me
• gas water heater repairs near me
• hot water heater plumbers near me
• hot water heater repair companies near me
• hot water heater repair near me
• hot water heater repair service near me
• plumber for water heater near me
• plumber hot water heater near me
• plumber near me water heater
• plumber water heater near me
• propane water heater repair near me
• rheem hot water heater repair near me
• rheem water heater repair service near me
• water heater contractors near me
• water heater plumber near me
• water heater repair around me
• water heater repair companies near me
• water heater repair near me
• water heater repair service near me

Tankless Hot Water Heater Keywords

• electric tankless water heater repair near me
• noritz tankless water heater repair near me
• plumbers near me tankless water heater
• tankless hot water heater repair near me
• tankless water heater plumbers near me
• tankless water heater repair near me
• tankless water heater repair service near me

Kitchen Keywords

• kitchen plumber near me

Plumbing Leak Keywords

• plumbing leak detection near me
• plumbing leak repair near me
• plumbing near me leak detection
• slab leak plumbers near me
• water leak plumbers near me
• leak detection plumbers near me

Licensed / Bonded / Registered Keywords

• accredited plumbers near me
• bbb accredited plumbers near me
• bbb plumbers near me
• best licensed plumbers near me
• certified gas fitters near me
• certified gas plumber near me
• certified plumbers near me
• diamond certified plumbers near me
• gas certified plumbers near me
• licenced plumber near me
• licenced plumbers near me
• licensed and insured plumbers near me
• licensed gas plumber near me
• licensed master plumber near me
• licensed plumbers near me
• licensed plumbing contractors near me
• local licensed plumbers near me
• registered plumbers near me
• wiaps approved plumber near me
• wiaps plumber near me

Mobile Home Keywords

• mobile home plumbers near me
• mobile home plumbing repair near me
• plumber for mobile home near me

Pipe Keywords

• frozen pipe plumber near me
• gas pipe plumber near me
• pipe plumber near me
• soil pipe fitters near me

Price Related Keywords

• a cheap plumber near me
• affordable plumbers near me
• affordable plumbing services near me
• best cheap plumber near me
• budget plumbing near me
• cheap gas plumber near me
• cheap licensed plumber near me
• cheap local plumbers near me
• cheap plumber for toilet near me
• cheap plumber service near me
• cheap plumbers around me
• cheap plumbers in my area
• cheap plumbers near me
• cheap plumbers near me now
• cheap plumbers near me prices
• cheap plumbing companies near me
• cheap plumbing company near me
• cheap reliable plumbers near me
• cheap rooter service near me
• cheap water heater repair near me
• good cheap plumbers near me
• low cost plumbers near me
• plumber costs near me
• plumber near me cost
• plumber near me prices
• plumber prices near me

Proximity (near me) Keywords

• any plumber near me
• approved plumbers near me
• available plumbers near me
• backflow plumbers near me
• big plumbing companies near me
• call plumber near me
• chinese plumber near me
• christian plumbers near me
• christian plumbing company near me
• closest plumber near me
• closest plumber to me
• construction plumbers near me
• contractor plumber near me
• domestic plumbers near me
• electric and plumbing near me
• english plumber near me
• english speaking plumbers near me
• excellent plumbers near me
• experienced plumbers near me
• expert plumbers near me
• family owned plumbers near me
• family owned plumbing companies near me
• family plumbing near me
• fast plumber near me
• female plumber near me
• female plumbers near me
• find a good plumber in my area
• find a good plumber near me
• find a plumber near me
• find me a plumber near me
• full service plumbers near me
• general plumbers near me
• good affordable plumbers near me
• good local plumbers near me
• good plumbers in my area
• good plumbers near me
• good plumbing company near me
• great plumbers near me
• handy plumber near me
• hispanic plumbers near me
• home plumbers near me
• home plumbing services near me
• honest reliable plumber near me
• hot water plumber near me
• house of plumbing near me
• house plumber near me
• hydrojet plumbing near me
• i need a plumber near me
• independent plumbers near me
• indian plumbers near me
• individual plumbers near me
• large plumbing companies near me
• legacy plumbing near me
• local plumber to me
• local plumbers around me
• local plumbers close to me
• local plumbers in my area
• local plumbers near me
• local plumbers nearby
• local plumbers plumbers near me
• local plumbing companies near me
• local plumbing contractors
• local plumbing contractors near me
• local plumbing services near me
• looking for a plumber in my area
• looking for a plumber near me
• looking for plumbers in my area
• looking for plumbers near me
• maintenance plumbers near me
• manufactured home plumbers near me
• master plumber near me
• mexican plumber near me
• minor plumbing repairs near me
• minority plumbers near me
• mobile plumber near me
• most affordable plumbers near me
• near me plumber
• near me plumber service
• near plumber me
• nearby me plumber
• nearby plumbing companies
• nearest city plumbing to me
• nearest plumber near me
• need plumber near me
• new construction plumbers near me
• new construction plumbing companies near me
• new construction plumbing contractors near me
• outdoor plumbers near me
• outdoor plumbing repair near me
• plumber available near me
• plumber boiler near me
• plumber my area
• plumber near me same day
• plumber near near me
• plumber near you
• plumber needed near me
• plumber now near me
• plumber rooter near me
• plumbers around here
• plumbers around me
• plumbers around my area
• plumbers in my area near me
• plumbers in near me
• plumbers local near me
• plumbers local to me
• plumbers located near me
• plumbers me
• plumbers near here
• plumbers near me
• plumbers near me affordable
• plumbers near me now
• plumbers near me residential
• plumbers near me today
• plumbers near me yellow pages
• plumbers near my area
• plumbers nearby
• plumbing and electric near me
• plumbing businesses near me
• plumbing co near me
• plumbing companies around me
• plumbing companies close to me
• plumbing companies near me
• plumbing companies near me now
• plumbing companies nearby
• plumbing construction companies near me
• plumbing construction near me
• plumbing contractors around me
• plumbing contractors near me
• plumbing contractors nearby
• plumbing experts near me
• plumbing fix near me
• plumbing house near me
• plumbing installation near me
• plumbing maintenance near me
• plumbing needs near me
• plumbing plumbers near me
• plumbing plumbing companies near me
• plumbing professionals near me
• plumbing repair companies near me
• plumbing repair near me
• plumbing repair service near me
• plumbing service companies near me
• plumbing services around me
• plumbing services near me
• plumbing specialist near me
• private plumbers near me
• professional plumbers near me
• professional plumbing services near me
• progressive plumbing near me
• punjabi plumber near me
• qualified plumbers near me
• quality plumbing near me
• quick plumber near me
• radiator plumber near me
• rapid plumbing near me
• reasonable plumbers near me
• reasonably priced plumbers near me
• recommended plumbers in my area
• recommended plumbers near me
• reliable plumber near me
• repair plumbers near me
• repiping plumbers near me
• reputable plumbers near me
• reputable plumbing companies near me
• rough in plumbers near me
• rough plumbing near me
• same day plumbing service near me
• search plumbers near me
• service plumbers near me
• service plumbing companies near me
• sos plumbing near me
• spanish plumber near me
• spanish speaking plumbers near me
• trenchless plumbing near me
• trust a trader plumber near me
• trusted plumbers near me
• trustworthy plumbers near me
• underground plumbers near me
• vaillant plumbers near me
• veteran owned plumber near me
• village plumbing near me
• water plumber near me
• water softener plumber near me
• water tank plumber near me
• watersafe plumbers near me
• yellow pages plumbers near me

Keywords Related to Ratings / Best / Top

• 10 best plumbers near me
• 5 star plumbers near me
• 5 star rated plumbers near me
• accurate plumbing near me
• best affordable plumbers near me
• best local plumbers near me
• best plumbers around me
• best plumbers close to me
• best plumbers near me
• best plumbing company near me
• best plumbing services near me
• best priced plumbers near me
• best rated plumbers in my area
• best rated plumbers near me
• best rated plumbing services near me
• best residential plumbers near me
• best rooter service near me
• high rated plumbers near me
• highly rated plumbers near me
• highly recommended plumbers near me
• plumber best near me
• plumber recommendations near me
• rated plumbers near me
• the best plumber near me
• the best plumbing company near me
• top 10 plumbers near me
• top 5 plumbers near me
• top plumbers in my area
• top plumbers near me
• top rated plumbers near me
• top rated plumbing services near me
• top ten plumbers near me

Residential Keywords

• residential plumbers near me
• residential plumbing companies near me
• residential plumbing company near me
• residential plumbing contractors near me
• residential plumbing repair near me
• residential plumbing services near me

Roof Plumbing Keywords

• roofing plumber near me
• roofing plumbers near me

Septic Keywords

• plumber septic near me
• plumbing and septic near me
• plumbing and septic services near me
• septic plumbers near me
• septic plumbing services near me
• septic system plumbers near me
• septic tank plumbers near me

Sewer Line Related Keywords

• macerator plumber near me
• plumbing and sewer companies near me
• plumbing and sewer near me
• plumbing and sewer services near me
• sewage plumbers near me
• sewer and plumbing companies near me
• sewer and plumbing near me
• sewer line plumber near me
• sewer plumbers near me
• sewer plumbing services near me

Shower Keywords

• shower plumbers near me

Sink Keywords

• kitchen sink plumber near me
• kitchen sink plumbing near me
• sink plumber near me
• sink plumbing near me

Sump Pump Keywords

• sump pump plumber near me

Toilet Keywords

• blocked toilet plumber near me
• clogged toilet plumber near me
• plumber for blocked toilet near me
• plumber for toilet near me
• plumber near me clogged toilet
• plumber near me toilet
• plumber to fix toilet near me
• plumber to install toilet near me
• plumbers near me to fix toilet
• saniflo engineers near me
• saniflo plumbers near me
• toilet leak repair near me
• toilet plumbers near me
• toilet plumbing services near me
• toilet repair plumber near me

Well Keywords

• plumber well service near me
• plumbers for well water near me
• plumbing and well services near me
• well and plumbing service near me
• well plumbers near me
• well plumbing service near me
• well pump plumbers near me
• well water plumbers near me