Roofing Keywords: 341 Keywords for Roofing Contractors
Roofing Keywords Overview
SEO (search engine optimization) (SEO) in addition to paid advertising on search engines are two important components of effective Internet Marketing for roofing companies. Both require the use of relevant keywords in order to reach your intended audience.
A successful roofing SEO campaign involves the creation of original content around keywords that relate to the services that your roofing company offers. This can bring in free customers for your business. There is a subset of SEO - Local SEO - which involves getting your roofing business to rank in the map pack in Google Maps for a local search. Keywords can be used to better convey your services to a potential customer within your Google Business Profile (formerly Google My Business).
Google Ads is a Google-powered solution for roofing that involves the creation of pay-per-click (PPC) campaigns that will get your advertisement in front of potential customers at the exact moment that they're seeking your roofing services. You will add relevant roofing keywords from our list to your Google Ad campaign. You'll also use them within the text of your ads.
Both digital marketing strategies are extremely effective for lead generation - typically much more successful than social media marketing. Both will direct roofing leads to your roofing website, where you'll have the chance to convert potential clients into paying customers.
Find Your Own Keywords
In this article, I'll first talk about the tools and methods you can use to find additional keywords for marketing efforts.
Sample Keyword List
In the final part of the article, I'll give you 341 keywords related to roofing services. Use these keywords in your digital marketing.
You can take this list, modify it, and incorporate into your own paid search campaigns. It is also possible to utilize the keywords as a starting point for search engine optimization to bring more visitors to your website.
Keyword Research Tools
Finding the Perfect Roofing Keywords for Your SEO and PPC Marketing Efforts
I'm using a single seed keyword in each of these examples - like "roofing companies". While this is a good starting point, you'll have to dig deeper by entering each roofing service you offer into these keyword research tools.
In this case, you'll need to enter a variety of words into each tool to determine if it produces different results.
Mangools KW Finder
Mangools KWFinder is a paid keyword research tool. Plans start at about $29/month and they also offer a 10-day free trial.
With Mangools the user enters their keywords, location, and the language you prefer, and it'll provide a wealth of information that is helpful for both SEO and PPC purposes. Although the actual figures won't be 100% exact (only Google has access to 100% accurate data about search queries), the data will aid you in focusing on the appropriate keywords.
Mangools Results of KWFinder for "roofing companies"
In this case we picked "roofing companies" as the keyword, and then set the location at "Denver" (1). It will show Related Keywords (2).
Note that you can also change the settings to "Autocomplete" in addition to "Questions".
Creating website content around Google Autocomplete or Questions is a fantastic SEO strategy. These are usually lower volume keywords with few competitors, which means you can get organic traffic (free) for your company website.
KeywordTable (Left Panel)
Below the search results are the keywords listed in the keyword table.
Keywords (3) - these are the terms you might want to study for use in paid-search as well as SEO campaign.
Search (4) - The number of searches is the monthly average volume of searches over the last twelve months based on parameters used to search (searches that include "roofing companies" in Denver). We can see that around 840 people each month search to find "roofing companies" in Denver.
CPC (5) - CPC is how much you will pay per search for the keyword in Google Ads paid search. If you use the roofing companies example, you'll find that the estimated cost per click is roughly $10.24. This is an estimation and the cost per click for your advertisement campaign will be different depending on a variety of factors, including your location and the position of the advertisement on the search engine results page. Looking at the table, it's safe to say that bidding on "best roofing company near me" for an estimated CPC of $12.10 will probably be more expensive than bidding on "roofing contractors near me" for $1.96.
KD (6) - this is keyword difficulty and it serves as an SEO tool. For “roofing companies” their keyword difficulty is 33 which they claim to be "Possible". This means it will be a challenge to rank for, but it is within the realm of possibility. The more difficult the keyword higher, the more difficult it is to get near the top of the search engine results page. To determine the difficulty for other keywords, you'll need to click on the magnifying glass in the column.
KeywordSEO Data (Right Panel)
The right-hand side of the panel has SEO data for the keyword that is highlighted in the left panel. Here we can see the keyword difficulty highlighted once more (7), along with a SERP (search engine results page) overview (8). Search Engine Results Page (8) overview of the keyword based on the original keyword’s search parameters. The top search result is owned by bravarooftile.com. This gives you great information regarding the businesses will be competing against should you choose to try to rank on the chosen key phrase.
Make Lists and Export
You can make lists and export data through this interface. This will allow you to identify good keywords to run your campaigns offline.
Ahrefs is another keyword-based paid tool. Unlike KWFinder they don’t offer a free trial.
Once you've signed up, you can navigate to the search engine and input a seed keyword. The keyword we've chosen is "roofers" (9). We’re going with the default configurations: Google search results as well as The United States as the search location, as you'll see below.
Input your seed keyword within Keywords Explorer - then click on "Related Keywords"
On the page with results, we can click on "Related Terms" (10) to get a better look at available keywords.
From the results below, we can see that we have over 2000 possible keywords to pick from. You could save these keywords to an Excel or Google Sheets spreadsheet for offline analysis.
Here's a brief overview of some of the columns in the results.
Ahrefs provides a wealth of valuable SEO and PPC data
Keywords (11) - is a list of keywords that you can use for Google Ads or search engine optimization. Ads
KD (12) - the difficulty in keyword search that is ahrefs' proprietary method to determine how difficult it will be to rank for the given keyword. Higher numbers are harder to rank than lower numbers. The KD is a logarithmic scale, which means that ranking for a keyword with a KD of 20 is more than twice as hard as ranking for a KD 10 keyword.
Volume (13) - This is the monthly average search volume for the keyword you are looking at based on the search parameters from our original search.
CPC (14) - is the approximate cost per click you can expect if you're running PPC ads for this keyword. Ahrefs basing this on Google data, however, as we've mentioned before, cost per click differs widely with each search and advertisement position.
SERP (15) - By clicking here you can view the search results for the keyword you’re analyzing.
Export (16) - Click here to export ahrefs information for offline analysis
Keyword Sheeter used to be free, but it appears they’re moving towards more of a paid model in order to use the tool. For now at least, it seems you can still get at least some results without taking out your credit card.
What Keyword Sheeter does is to provide you with a list Google autocomplete ideas based upon the keyword that you enter.
In this case, using "Keywords Ideas Tools" (17), using the default settings (18) "Keyword Idea Tools" section (17) with the default search settings (18), I provided the keyword “roofers" (19) as well after that, I clicked "sheet keywords" (20). You can also apply positive and negative filters to refine your results.
Keyword Sheeter provides results using Google Autocomplete
You can copy the results to the spreadsheet. Subscriptions start at $9/mo.
There are keywords that you can search for during your account setup in Google Ads. This procedure is described at the end of our upcoming post on the Google Ads specifically for roofing.
If you've already signed up to Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21), and choosing "Keyword Planner" (22)
Accessing Google's Keyword Planner
Once you're in the keyword planner, you'll prefer to start at the beginning with your keywords (23) You can enter as many keywords as you would like (24) We entered "roofing". Once you're done to go on, click"Get Results" (25) "Get the Results" click (25).
Keywords to seed in Google's Keyword Planner
As you can observe below, Google gives 154 Keywords in a Keyword plan (26). In the table, you can see keyword ideas (27) along with the monthly average search results for every keyword idea (28), and top of page bidding information (29) & (30).
You can narrow your results by expanding your search or by clicking the refine keywords link in the upper right (31).
Keyword Planner Results for "hail damaged roof"
Google gives these results and lets you to add them directly to your search ad campaigns. I prefer taking them offline by clicking the download button (32) instead of dropping them directly into my ads.
Roofing Keywords to use for SEO, Paid Ad Campaigns, and other SEO
Based on my experience and the use of the tools listed above, here is a starting set of 341 terms to be considered for your roofingpaid campaigns along with SEO.
This isn't an exhaustive list. It's best to conduct your own keyword research study to identify terms that are relevant to your company. Not all of these keywords will work for every roofing contractor. Find the right keywords that work for you.
Be aware that when you are running paid search campaigns, it is necessary to include qualifiers for some of the keywords below.
As an example, a lot of people use search terms like "near me", "my area" or even their address (e.g. "Roofers Carson City, NV"). So, for certain keywords you could want to include cities you serve (or the "near to me" qualifier.
Many searchers use price qualifiers like “cheap”, “price” or “cost” as you’ll see in the keyword lists below. You may not wish to build your paid search campaigns or SEO campaigns around these keywords.
These tend to be customers who are focused on price above all else. It isn’t a recipe for success for your roofing business to differentiate on price.
The keywords below are based on actual searches, but if they don’t represent services that you offer, be sure to make them negative keywords in paid search campaigns if you’re running ads on Google Ads or Microsoft Ads.
24 Hour - Emergency Kewyords
24 hour emergency roof repair near me
24 hour roof repair near me
24 hour roofers near me
emergency roof leak repair near me
emergency roof repair near me
emergency roofers near me
emergency roofing companies near me
emergency roofing repairs near me
emergency roofing services near me
Commercial / Business Keywords
best commercial roofing company near me
commercial flat roof repair near me
commercial flat roof replacement near me
commercial flat roofing companies near me
commercial flat roofing contractors near me
commercial metal roof repair near me
commercial roof and gutter repair near me
commercial roof installation near me
commercial roof maintenance near me
commercial roof repair companies near me
commercial roof repair near me
commercial roof replacement near me
commercial roof restoration near me
commercial roofers near me
commercial roofing companies near me
commercial roofing contractors near me
commercial roofing near me
commercial roofing services near me
industrial roof repairs near me
industrial roofers near me
industrial roofing companies near me
industrial roofing contractors near me
industrial roofing repairs near me
local commercial roof repair
local commercial roofing companies near me
Flat Roof Keywords
flat roof contractors in my area
flat roof installers near me
flat roof repair companies near me
flat roof repair contractors near me
flat roof repairs near me
flat roof replacement near me
flat roof specialists near me
flat roofers near me
flat roofing companies near me
flat roofing contractors near me
flat roofing services near me
flat rubber roof repair near me
local flat roof repairs
residential flat roof repair near me
Garage Roof Keywords
garage roof repair companies near me
garage roof repairs near me
garage roof replacement near me
replacement garage roofs near me
gutter and fascia replacement near me
gutter and roof repair near me
gutter and roofing near me
guttering and roofing services near me
roof and gutter company near me
roof and gutter contractors near me
roof and gutter replacement near me
roof gutter companies near me
roof gutter installation near me
roof gutter repair near me
roof guttering near me
roofing and gutter companies near me
roofing and gutter contractors near me
roofing and gutter near me
roofing and gutter repairs near me
roofing and guttering near me
roofing and guttering services near me
Roof Inspection Keywords
independent roof inspection near me
roof inspection companies near me
roof inspection near me
Leaks / Leaking
leaking roof repair companies near me
repair roof leak near me
roof leak experts near me
roof leak near me
roof leak repair companies near me
roof leak repair contractors near me
roof leak repair near me
roof leak specialist near me
tile roof leak repair near me
Licensed / Bonded Keywords
certified roofers near me
certified roofing company near me
gaf certified roofers near me
licensed and bonded roofers near me
licensed roof repair near me
licensed roofers near me
licensed roofing companies near me
licensed roofing contractors near me
aluminum roof repair near me
aluminum roofing companies near me
aluminum roofing contractors near me
best metal roofing company near me
commercial metal roofing contractors near me
copper roof repair near me
copper roofing contractors near me
local metal roofing contractors
metal roof cleaning companies near me
metal roof installers near me
metal roof maintenance near me
metal roof repair companies near me
metal roof repair near me
metal roof restoration near me
metal roofing companies near me
metal roofing contractors near me
metal roofing installation companies near me
metal roofing repair contractors near me
metal roofing specialists near me
residential metal roofing companies near me
residential metal roofing contractors near me
sheet metal roofing companies near me
sheet metal roofing contractors near me
steel roof repair near me
steel roofing companies near me
steel roofing contractors near me
steel roofing installers near me
tin roof repair near me
tin roofing companies near me
Miscellaneous Roofing Materials
asphalt roofing contractors near me
fascia and soffit replacement companies near me
fiberglass roofing contractors near me
hot tar roofing companies near me
pvc roofing contractors near me
roofing and solar near me
shake roof repair near me
skylight roof repair near me
spf roofing near me
Price Related Keywords
affordable roof repair near me
affordable roofer near me
affordable roofing company near me
affordable roofing near me
roof estimates near me
roof repair near me prices
Proximity (Near Me) Keywords
a roofing company near me
big roofing companies near me
builders and roofers near me
company roofing near me
construction and roofing companies near me
eave repair near me
experienced roofers near me
find a roofer near me
find roofing companies near me
find roofing contractors near me
general roofing contractors near me
good roofers near me
good roofing companies near me
good roofing contractors near me
independent roofers near me
large roofing companies near me
local roof repair
local roof repair companies
local roof repair near me
local roofers in my area
local roofers near me
local roofers roofers near me
local roofers to me
local roofing companies near me
local roofing contractors near me
local roofing repair companies near me
local roofing services near me
long roofing near me
minor roof repair near me
near me roofing
near me roofing company
nearby roofing companies
nearby roofing contractors
need a roofer near me
new roof contractors near me
new roof installation near me
new roofing companies near me
professional roofers near me
professional roofing company near me
professional roofing services near me
quality roofers near me
quality roofing company near me
reasonable roofers near me
reasonable roofing companies near me
recommended roofers near me
recommended roofing companies near me
reliable roofers near me
reliable roofing company near me
repair roof near me
reputable roofers near me
reputable roofing company near me
reputable roofing contractors near me
roof builders near me
roof damage repair near me
roof experts near me
roof fascia repair near me
roof installation near me
roof maintenance companies near me
roof maintenance near me
roof painting services near me
roof patching near me
roof rafter repair near me
roof removal near me
roof repair estimates near me
roof repair near me
roof repair near my location
roof repair services near me
roof repair specialists near me
roof replacement company near me
roof replacement contractors near me
roof replacement near me
roof repointing near me
roof restoration companies near me
roof restoration near me
roofers around me
roofers near me
roofers near my location
roofing and construction companies near me
roofing and construction near me
roofing and remodeling near me
roofing builders near me
roofing business near me
roofing co near me
roofing companies around me
roofing companies around my area
roofing companies close to me
roofing companies near here
roofing companies near me
roofing companies near my location
roofing company that finances near me
roofing construction companies near me
roofing construction near me
roofing contractor closest to me
roofing contractors around me
roofing contractors near me
roofing contractors near my location
roofing expert near me
roofing experts near me
roofing handyman near me
roofing installation companies near me
roofing near me
roofing people near me
roofing places near me
roofing professionals near me
roofing quotes near me
roofing repair companies near me
roofing repair contractors near me
roofing roofing companies near me
roofing services near me
roofing specialist near me
roofing subcontractors near me
roofing works near me
small roof repair near me
small roofing companies near me
small roofing company near me
standing seam roofing contractors near me
storm damage roof repair near me
tar and gravel roof repair near me
terracotta roof repair near me
Top / Best / Rating Keywords
5 star roofing companies near me
bbb roofers near me
best rated roofers near me
best rated roofing companies near me
best residential roofers near me
best residential roofing companies near me
best roof repair company near me
best roof repair near me
best roof replacement companies near me
best roof replacement near me
best roofers near me
best roofing and siding companies near me
best roofing and siding near me
best roofing co near me
best roofing company near me
best roofing contractors near me
best roofing near me
best roofing services near me
highest rated roofing companies near me
highest rated roofing company near me
the best roofing companies near me
the best roofing company near me
top 10 roofing companies near me
top 5 roofing companies near me
top rated roof repair near me
top rated roofers near me
top rated roofing companies near me
top rated roofing company near me
top rated roofing contractors near me
top roofers near me
top roofing companies near me
top roofing contractors near me
Residential Roofing Keywords
home roof repair near me
home roofers near me
home roofing companies near me
home roofing contractors near me
house roof repair near me
house roofers near me
residential roof repair near me
residential roof replacement near me
residential roofers near me
residential roofing companies near me
residential roofing contractors near me
residential roofing near me
residential roofing services near me
Rubber Roof Keywords
epdm roofing contractors near me
rubber roof repair near me
rubber roofing companies near me
rubber roofing contractors near me
rubber roofing near me
rubber roofing specialists near me
roof shingles repair near me
shingle replacement near me
shingle roof repair near me
shingle roofing companies near me
Roofing & Siding Keywords
roofing and siding companies near me
roofing and siding contractors near me
roofing and siding near me
roofing siding companies near me
roofing siding contractors near me
roofing siding near me
siding and roofing contractors near me
siding and roofing near me
siding roofing near me
clay tile roof repair near me
concrete tile roof repair near me
slate roof repair near me
slate roofing companies near me
slate roofing contractors near me
slate roofing specialists near me
slate tile roof repair near me
state roofing near me
tile roof repair contractors near me
tile roof repair near me
tile roof restoration near me
tile roofing companies near me
tile roofing contractors near me
tpo roofing companies near me
tpo roofing contractors near me
tpo roofing near me
cedar roof maintenance near me
cedar roof repair near me
cedar roofing company near me
cedar shake roof repair near me
cedar shake roofing contractors near me
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
Hey there - I'm Frank Salvatore. I've been helping small businesses - including home services contractors - get more business online for over 17 years.
This website is dedicating to helping home services contractors to grow their businesses by implementing effective marketing, systems, and processes.