Roofing Keywords Overview

SEO (search engine optimization) (SEO) in addition to paid advertising on search engines are two important components of effective Internet Marketing for roofing companies. Both require the use of relevant keywords in order to reach your intended audience.

A successful roofing SEO campaign involves the creation of original content around keywords that relate to the services that your roofing company offers.  This can bring in free customers for your business. There is a subset of SEO - Local SEO - which involves getting your roofing business to rank in the map pack in Google Maps for a local search. Keywords can be used to better convey your services to a potential customer within your Google Business Profile (formerly Google My Business).

Google Ads is a Google-powered solution for roofing that involves the creation of pay-per-click (PPC)  campaigns that will get your advertisement in front of potential customers at the exact moment that they're seeking your roofing services. You will add relevant roofing keywords from our list to your Google Ad campaign. You'll also use them within the text of your ads.

Both digital marketing strategies are extremely effective for lead generation - typically much more successful than social media marketing. Both will direct roofing leads to your roofing website, where you'll have the chance to convert potential clients into paying customers.

Find Your Own Keywords

In this article, I'll first talk about the tools and methods you can use to find additional keywords for marketing efforts.  

Sample Keyword List

In the final part of the article, I'll give you 341 keywords related to roofing services. Use these keywords in your digital marketing.

You can take this list, modify it, and incorporate into your own paid search campaigns. It is also possible to utilize the keywords as a starting point for search engine optimization to bring more visitors to your website.

Keyword Research Tools

Finding the Perfect Roofing Keywords for Your SEO and PPC Marketing Efforts

I'm using a single seed keyword in each of these examples - like "roofing companies". While this is a good starting point, you'll have to dig deeper by entering each roofing service you offer into these keyword research tools.

In this case, you'll need to enter a variety of words into each tool to determine if it produces different results. 

Mangools KW Finder

Mangools KWFinder is a paid keyword research tool.  Plans start at about $29/month and they also offer a 10-day free trial.

With Mangools the user enters their keywords, location, and the language you prefer, and it'll provide a wealth of information that is helpful for both SEO and PPC purposes. Although the actual figures won't be 100% exact (only Google has access to 100% accurate data about search queries), the data will aid you in focusing on the appropriate keywords.

Mangools Results of KWFinder for "roofing companies"

In this case we picked "roofing companies" as the keyword, and then set the location at "Denver" (1). It will show Related Keywords (2).

Note that you can also change the settings to "Autocomplete" in addition to "Questions". 

Creating website content around Google Autocomplete or Questions is a fantastic SEO strategy. These are usually lower volume keywords with few competitors, which means you can get organic traffic (free) for your company website.

Keyword Table (Left Panel)

Below the search results are the keywords listed in the keyword table.

Keywords (3) - these are the terms you might want to study for use in paid-search as well as SEO campaign.

Search (4) - The number of searches is the monthly average volume of searches over the last twelve months based on parameters used to search (searches that include "roofing companies" in Denver). We can see that around 840 people each month search to find "roofing companies" in Denver.

CPC (5) - CPC is how much you will pay per search for the keyword in Google Ads paid search. If you use the roofing companies example, you'll find that the estimated cost per click is roughly $10.24. This is an estimation and the cost per click for your advertisement campaign will be different depending on a variety of factors, including your location and the position of the advertisement on the search engine results page. Looking at the table, it's safe to say that bidding on "best roofing company near me" for an estimated CPC of $12.10 will probably be more expensive than bidding on "roofing contractors near me" for $1.96.

KD (6) - this is keyword difficulty and it serves as an SEO tool. For “roofing companies” their keyword difficulty is 33 which they claim to be "Possible". This means it will be a challenge to rank for, but it is within the realm of possibility. The more difficult the keyword higher, the more difficult it is to get near the top of the search engine results page. To determine the difficulty for other keywords, you'll need to click on the magnifying glass in the column.

Keyword SEO Data (Right Panel)

The right-hand side of the panel has SEO data for the keyword that is highlighted in the left panel. Here we can see the keyword difficulty highlighted once more (7), along with a SERP (search engine results page) overview (8). Search Engine Results Page (8) overview of the keyword based on the original keyword’s search parameters. The top search result is owned by bravarooftile.com. This gives you great information regarding the businesses will be competing against should you choose to try to rank on the chosen key phrase.

Make Lists and Export

You can make lists and export data through this interface. This will allow you to identify good keywords to run your campaigns offline.

AHREFs

Ahrefs is another keyword-based paid tool. Unlike KWFinder they don’t offer a free trial.

Once you've signed up, you can navigate to the search engine and input a seed keyword. The keyword we've chosen is "roofers" (9).  We’re going with the default configurations: Google search results as well as The United States as the search location, as you'll see below.

Input your seed keyword within Keywords Explorer - then click on "Related Keywords"

On the page with results, we can click on "Related Terms" (10) to get a better look at available keywords.

From the results below, we can see that we have over 2000 possible keywords to pick from. You could save these keywords to an Excel or Google Sheets spreadsheet for offline analysis.

Here's a brief overview of some of the columns in the results.

Ahrefs provides a wealth of valuable SEO and PPC data

Keywords (11) - is a list of keywords that you can use for Google Ads or search engine optimization. Ads

KD (12) - the difficulty in keyword search that is ahrefs' proprietary method to determine how difficult it will be to rank for the given keyword. Higher numbers are harder to rank than lower numbers. The KD is a logarithmic scale, which means that ranking for a keyword with a KD of 20 is more than twice as hard as ranking for a KD 10 keyword.

Volume (13) - This is the monthly average search volume for the keyword you are looking at based on the search parameters from our original search.

CPC (14) - is the approximate cost per click you can expect if you're running PPC ads for this keyword. Ahrefs basing this on Google data, however, as we've mentioned before, cost per click differs widely with each search and advertisement position.

SERP (15) - By clicking here you can view the search results for the keyword you’re analyzing.

Export (16) - Click here to export ahrefs information for offline analysis

Keyword Sheeter

Keyword Sheeter used to be free, but it appears they’re moving towards more of a paid model in order to use the tool. For now at least, it seems you can still get at least some results without taking out your credit card.

What Keyword Sheeter does is to provide you with a list Google autocomplete ideas based upon the keyword that you enter.

In this case, using "Keywords Ideas Tools" (17), using the default settings (18) "Keyword Idea Tools" section (17) with the default search settings (18), I provided the keyword “roofers" (19) as well after that, I clicked "sheet keywords" (20). You can also apply positive and negative filters to refine your results.

Keyword Sheeter provides results using Google Autocomplete

You can copy the results to the spreadsheet. Subscriptions start at $9/mo.

Google Ads

There are keywords that you can search for during your account setup in Google Ads. This procedure is described at the end of our upcoming post on the Google Ads specifically for roofing.

If you've already signed up to Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21), and choosing "Keyword Planner" (22)

Accessing Google's Keyword Planner

Once you're in the keyword planner, you'll prefer to start at the beginning with your keywords (23) You can enter as many keywords as you would like (24) We entered "roofing". Once you're done to go on, click"Get Results" (25) "Get the Results" click (25).

Keywords to seed in Google's Keyword Planner

As you can observe below, Google gives 154 Keywords in a Keyword plan (26). In the table, you can see keyword ideas (27) along with the monthly average search results for every keyword idea (28), and top of page bidding information (29) & (30).

You can narrow your results by expanding your search or by clicking the refine keywords link in the upper right (31).

Keyword Planner Results for "hail damaged roof"

Google gives these results and lets you to add them directly to your search ad campaigns. I prefer taking them offline by clicking the download button (32) instead of dropping them directly into my ads.

Roofing Keywords to use for SEO, Paid Ad Campaigns, and other SEO

Based on my experience and the use of the tools listed above, here is a starting set of 341 terms to be considered for your roofing paid campaigns along with SEO.

This isn't an exhaustive list. It's best to conduct your own keyword research study to identify terms that are relevant to your company. Not all of these keywords will work for every roofing contractor. Find the right keywords that work for you.

Qualifiers

Be aware that when you are running paid search campaigns, it is necessary to include qualifiers for some of the keywords below.

Location qualifiers

As an example, a lot of people use search terms like "near me", "my area" or even their address (e.g. "Roofers Carson City, NV"). So, for certain keywords you could want to include cities you serve (or the "near to me" qualifier.

Price qualifiers

Many searchers use price qualifiers like “cheap”, “price” or “cost” as you’ll see in the keyword lists below.  You may not wish to build your paid search campaigns or SEO campaigns around these keywords.  

These tend to be customers who are focused on price above all else.  It isn’t a recipe for success for your roofing business to differentiate on price.

Negative Keywords

The keywords below are based on actual searches, but if they don’t represent services that you offer, be sure to make them negative keywords in paid search campaigns if  you’re running ads on Google Ads or Microsoft Ads.

24 Hour - Emergency Kewyords

• 24 hour emergency roof repair near me
• 24 hour roof repair near me
• 24 hour roofers near me
• emergency roof leak repair near me
• emergency roof repair near me
• emergency roofers near me
• emergency roofing companies near me
• emergency roofing repairs near me
• emergency roofing services near me

Commercial / Business Keywords

• best commercial roofing company near me
• commercial flat roof repair near me
• commercial flat roof replacement near me
• commercial flat roofing companies near me
• commercial flat roofing contractors near me
• commercial metal roof repair near me
• commercial roof and gutter repair near me
• commercial roof installation near me
• commercial roof maintenance near me
• commercial roof repair companies near me
• commercial roof repair near me
• commercial roof replacement near me
• commercial roof restoration near me
• commercial roofers near me
• commercial roofing companies near me
• commercial roofing contractors near me
• commercial roofing near me
• commercial roofing services near me
• industrial roof repairs near me
• industrial roofers near me
• industrial roofing companies near me
• industrial roofing contractors near me
• industrial roofing repairs near me
• local commercial roof repair
• local commercial roofing companies near me

Flat Roof Keywords

• flat roof contractors in my area
• flat roof installers near me
• flat roof repair companies near me
• flat roof repair contractors near me
• flat roof repairs near me
• flat roof replacement near me
• flat roof specialists near me
• flat roofers near me
• flat roofing companies near me
• flat roofing contractors near me
• flat roofing services near me
• flat rubber roof repair near me
• local flat roof repairs
• residential flat roof repair near me

Garage Roof Keywords

• garage roof repair companies near me
• garage roof repairs near me
• garage roof replacement near me
• replacement garage roofs near me

Gutter Keywords

• gutter and fascia replacement near me
• gutter and roof repair near me
• gutter and roofing near me
• guttering and roofing services near me
• roof and gutter company near me
• roof and gutter contractors near me
• roof and gutter replacement near me
• roof gutter companies near me
• roof gutter installation near me
• roof gutter repair near me
• roof guttering near me
• roofing and gutter companies near me
• roofing and gutter contractors near me
• roofing and gutter near me
• roofing and gutter repairs near me
• roofing and guttering near me
• roofing and guttering services near me

Roof Inspection Keywords

• independent roof inspection near me
• roof inspection companies near me
• roof inspection near me

Leaks / Leaking

• leaking roof repair companies near me
• repair roof leak near me
• roof leak experts near me
• roof leak near me
• roof leak repair companies near me
• roof leak repair contractors near me
• roof leak repair near me
• roof leak specialist near me
• tile roof leak repair near me

Licensed / Bonded Keywords

• certified roofers near me
• certified roofing company near me
• gaf certified roofers near me
• licensed and bonded roofers near me
• licensed roof repair near me
• licensed roofers near me
• licensed roofing companies near me
• licensed roofing contractors near me

Metal Roof

• aluminum roof repair near me
• aluminum roofing companies near me
• aluminum roofing contractors near me
• best metal roofing company near me
• commercial metal roofing contractors near me
• copper roof repair near me
• copper roofing contractors near me
• local metal roofing contractors
• metal roof cleaning companies near me
• metal roof installers near me
• metal roof maintenance near me
• metal roof repair companies near me
• metal roof repair near me
• metal roof restoration near me
• metal roofing companies near me
• metal roofing contractors near me
• metal roofing installation companies near me
• metal roofing repair contractors near me
• metal roofing specialists near me
• residential metal roofing companies near me
• residential metal roofing contractors near me
• sheet metal roofing companies near me
• sheet metal roofing contractors near me
• steel roof repair near me
• steel roofing companies near me
• steel roofing contractors near me
• steel roofing installers near me
• tin roof repair near me
• tin roofing companies near me

Miscellaneous Roofing Materials 

• asphalt roofing contractors near me
• fascia and soffit replacement companies near me
• fiberglass roofing contractors near me
• hot tar roofing companies near me
• pvc roofing contractors near me
• roofing and solar near me
• shake roof repair near me
• skylight roof repair near me
• spf roofing near me

Price Related Keywords

• affordable roof repair near me
• affordable roofer near me
• affordable roofing company near me
• affordable roofing near me
• roof estimates near me
• roof repair near me prices

Proximity (Near Me) Keywords

• a roofing company near me
• big roofing companies near me
• builders and roofers near me
• company roofing near me
• construction and roofing companies near me
• eave repair near me
• experienced roofers near me
• find a roofer near me
• find roofing companies near me
• find roofing contractors near me
• general roofing contractors near me
• good roofers near me
• good roofing companies near me
• good roofing contractors near me
• independent roofers near me
• large roofing companies near me
• local roof repair
• local roof repair companies
• local roof repair near me
• local roofers in my area
• local roofers near me
• local roofers roofers near me
• local roofers to me
• local roofing companies near me
• local roofing contractors near me
• local roofing repair companies near me
• local roofing services near me
• long roofing near me
• minor roof repair near me
• near me roofing
• near me roofing company
• nearby roofing companies
• nearby roofing contractors
• need a roofer near me
• new roof contractors near me
• new roof installation near me
• new roofing companies near me
• professional roofers near me
• professional roofing company near me
• professional roofing services near me
• quality roofers near me
• quality roofing company near me
• reasonable roofers near me
• reasonable roofing companies near me
• recommended roofers near me
• recommended roofing companies near me
• reliable roofers near me
• reliable roofing company near me
• repair roof near me
• reputable roofers near me
• reputable roofing company near me
• reputable roofing contractors near me
• roof builders near me
• roof damage repair near me
• roof experts near me
• roof fascia repair near me
• roof installation near me
• roof maintenance companies near me
• roof maintenance near me
• roof painting services near me
• roof patching near me
• roof rafter repair near me
• roof removal near me
• roof repair estimates near me
• roof repair near me
• roof repair near my location
• roof repair services near me
• roof repair specialists near me
• roof replacement company near me
• roof replacement contractors near me
• roof replacement near me
• roof repointing near me
• roof restoration companies near me
• roof restoration near me
• roofers around me
• roofers near me
• roofers near my location
• roofers nearby
• roofing and construction companies near me
• roofing and construction near me
• roofing and remodeling near me
• roofing builders near me
• roofing business near me
• roofing co near me
• roofing companies around me
• roofing companies around my area
• roofing companies close to me
• roofing companies near here
• roofing companies near me
• roofing companies near my location
• roofing company that finances near me
• roofing construction companies near me
• roofing construction near me
• roofing contractor closest to me
• roofing contractors around me
• roofing contractors near me
• roofing contractors near my location
• roofing expert near me
• roofing experts near me
• roofing handyman near me
• roofing installation companies near me
• roofing near me
• roofing people near me
• roofing places near me
• roofing professionals near me
• roofing quotes near me
• roofing repair companies near me
• roofing repair contractors near me
• roofing roofing companies near me
• roofing services near me
• roofing specialist near me
• roofing subcontractors near me
• roofing works near me
• small roof repair near me
• small roofing companies near me
• small roofing company near me
• standing seam roofing contractors near me
• storm damage roof repair near me
• tar and gravel roof repair near me
• terracotta roof repair near me

Top / Best / Rating Keywords

• 5 star roofing companies near me
• bbb roofers near me
• best rated roofers near me
• best rated roofing companies near me
• best residential roofers near me
• best residential roofing companies near me
• best roof repair company near me
• best roof repair near me
• best roof replacement companies near me
• best roof replacement near me
• best roofers near me
• best roofing and siding companies near me
• best roofing and siding near me
• best roofing co near me
• best roofing company near me
• best roofing contractors near me
• best roofing near me
• best roofing services near me
• highest rated roofing companies near me
• highest rated roofing company near me
• the best roofing companies near me
• the best roofing company near me
• top 10 roofing companies near me
• top 5 roofing companies near me
• top rated roof repair near me
• top rated roofers near me
• top rated roofing companies near me
• top rated roofing company near me
• top rated roofing contractors near me
• top roofers near me
• top roofing companies near me
• top roofing contractors near me

Residential Roofing Keywords

• home roof repair near me
• home roofers near me
• home roofing companies near me
• home roofing contractors near me
• house roof repair near me
• house roofers near me
• residential roof repair near me
• residential roof replacement near me
• residential roofers near me
• residential roofing companies near me
• residential roofing contractors near me
• residential roofing near me
• residential roofing services near me

Rubber Roof Keywords

• epdm roofing contractors near me
• rubber roof repair near me
• rubber roofing companies near me
• rubber roofing contractors near me
• rubber roofing near me
• rubber roofing specialists near me

Shingle Keywords

• roof shingles repair near me
• shingle replacement near me
• shingle roof repair near me
• shingle roofing companies near me

Roofing & Siding Keywords

• roofing and siding companies near me
• roofing and siding contractors near me
• roofing and siding near me
• roofing siding companies near me
• roofing siding contractors near me
• roofing siding near me
• siding and roofing contractors near me
• siding and roofing near me
• siding roofing near me

Tile Keywords

• clay tile roof repair near me
• concrete tile roof repair near me
• slate roof repair near me
• slate roofing companies near me
• slate roofing contractors near me
• slate roofing specialists near me
• slate tile roof repair near me
• state roofing near me
• tile roof repair contractors near me
• tile roof repair near me
• tile roof restoration near me
• tile roofing companies near me
• tile roofing contractors near me

TPO Keywords

• tpo roofing companies near me
• tpo roofing contractors near me
• tpo roofing near me

Wood Keywords

• cedar roof maintenance near me
• cedar roof repair near me
• cedar roofing company near me
• cedar shake roof repair near me
• cedar shake roofing contractors near me