Paid search advertising and Search engine optimization (SEO) are two essential elements in effective pressure washing marketing s on the Internet. Both require the use of relevant keywords to reach your targeted audience.
A successful power washing SEO campaign will require unique content built around keywords relevant to the services that your power washing business provides. Local SEO is the process of getting your pressure washing business to rank high up on the search results page for searches relevant to your business. It also involves getting your Google Business Profile (formerly Google My Business) listed on the Google Map pack for services you offer.
Google Ads and Microsoft Ads require setting up PPC campaigns to help you get your advertisement in front of potential customers precisely at the time they are looking for your power washing services. You will use keywords in your ad campaign. When someone searches for a service you offer, a Google Ad will appear for your pressure washing company. When they click on that ad, they are taken to your pressure washing website.
Both strategies can increase traffic to your website, where you'll have the chance to convert pressure washing leads into paying customers.
How to Find Your Own Power Washing Keywords
I'll I'll discuss the tools and methods you can use to easily identify keywords to enhance your pressure washing advertising and pressure washing SEO digital marketing efforts.
Use The Keyword List We Have Keyword List
At the end of this article, I will give you 234 keywords related to power washing services that you are able to stAt the end of this article, I will give you 234 keywords related to power washing services that you are able to study, modify and incorporate into your own paid search digital marketing campaigns. Many of these keywords can also be used as part of an SEO campaign to get those highly desirable free clicks to your small business website.
Note that in each example I've used just one seed keyword like "power washing". This is a great keyword to start with, but to make the most of this marketing strategy, you'll want to repeatedly enter a target keyword that appeals to your ideal customer. Enter more keywords that represent all of the services that you offer - rather than just your type of business.
You may wish to experiment with keywords like “business power washing”, “house power washing”, “deck pressure washing”, “How to Clean Sidewalk” and other services you offer. Enter those services into these tools to see the results.
A paid service that starts at around $29/mo, Mangools KWFinder offers a free 10-day trial so you can check it out risk-free.
With Mangools, you'll enter your keywords, location, and language, and it'll give you a variety of useful information for both SEO and PPC for purposes. While the actual data won't be100% accurate (only Google has access to 100% accurate data about search queries), the data will help you focus on the right keywords.
Mangools Results of KWFinder for "power washing" in Milwaukee, Wisconsin
In this case, we selected "power washing" as our keyword. We also set our site to "Milwaukee, WI" (1). By default, it shows Related Keywords (2).
Also, you can toggle between "Autocomplete" or "Questions". Creating website content around Google Autocomplete or Questions is an excellent SEO strategy. These are generally lower volume keywords that are not subject to a lot of competitors. This means you can get organic website traffic (free) towards your business site.
Keyword Table (Left Panel)
Beneath our search are the keywords that are listed in the keyword table.
Keywords (2) - These are the keywords you might want to study to use in paid search as well as SEO campaigns.
Search (3) This is the average monthly search volume over the last twelve months based on search parameters (searches that include "power washing" within Milwaukee). We can see that around 290 monthly people are searching on "power washing" in Milwaukee.
CPC (4) - CPC is an estimate of the cost per click for the keyword within Google Ads paid search. If you use this power washing example, you'll see that the estimated cost per click could be approximate $.88. This is only an estimate of course, and the cost per click in your advertising campaign will vary widely depending on a variety of factors, including your location and the position of the advertisement. However, looking at the data, it is possible to conclude it is likely that bidding on "pressure washing near me" at an estimated CPC of $34.61 is likely to be higher than bidding on "powerwasher" for $1.18.
PPC (5) - PPC shows how difficult the competition is for paid search ads. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs.
KD (6) - this is the keyword difficulty. It is for SEO purposes. For power washing its keyword difficulty stands at 26 which they say is "Still Easy" - meaning it is relatively easy to rank - although still not easy unless your company website has a lot of information about power washing in your region that customers would find interesting.The higher the number is, the more difficult it is to get near the top of search results. To view the difficulty of keywords for additional keywords, you'll need hit the magnifying lens.
Keyword SEO Data (Right Panel)
The right-hand panel contains SEO data for the term which is highlighted in the left-hand panel. In this panel, we can see the difficulty of the keyword highlighted (7). Also, the Search Engine Results Page (8) overview for the keyword based upon our search parameters. Notice that the highest search result is owned by pressurewashingmilwaukee.com. This panel can provide you with great details about the companies that you'll have to compete with should you choose to try to rank for the chosen keyword.
Create a List and Export it
You can build lists and export keyword data through this interface. This will allow you to identify good keywords for your campaigns offline.
Ahrefs is yet another paid keyword tool that unfortunately doesn’t offer a free trial.
After signing up, you can navigate to the keywords explorer and input seed keywords. We've entered our keyword - "power washing" (9) and used defaults for Google as oursearch engine as well as The United States as the search location.
Enter the seed keyword within Keywords Explorer - then click on "Related Terms"
From here, we can click on "Related Terms" (10) to get a better look at available keywords.
From the results below it is clear that we have 5,366 keywords to select from. You can save these keywords to an Excel spreadsheet to do offline analysis. Here's a brief overview of the columns that are output with the results.
ahrefs yields a great deal of valuable SEO and PPC data
Keywords (11) - A listing of keywords you can use for search engine optimization or Google Ads
KD (12) - Keyword difficulty. ahrefs' proprietary method provides a metric that conveys how difficult it may be to rank for a given keyword. Keywords with higher KD numbers are more difficult to rank than lower number KD keywords. The KD is a logarithmic scale, which means that ranking for a KD20 keywords is more than twice as difficult to rank as a KD10 keyword.
Volume (13) - This is the average monthly volume of searches for the keyword you are looking at based on the search parameters from our original search.
CPC (14) - is the approximate cost per click that you could expect if you're running PPC ads for this keyword. ahrefs base this on Google data, however, as we've mentioned before, cost per click is different for each search and each ad position
SERP (15) - Clicking this can reveal the search engine results page for the given keyword and geographical location.
Export (16) - You can export ahrefs data to perform an offline analysis
Keyword Sheeter was known as something slightly different (and arguably a bit more offensive) and it was free. Now it appears that they're moving it towards more of a fee-based model, but you'll still have the chance to use it for no cost for limited searches.
The tool will offer you a list of Google autocomplete suggestions based on the keyword that you have entered. Below, in "Keywords Ideas Tools" (17), using the default settings for search (18), I provided "power washing" for the keyword (19) then after that, I clicked "Sheet Keywords" button (20). Additionally, you can apply negative and negative filters to refine your results.
Keyword Sheeter results are based on Google Autocomplete
At the moment, you can copy the results to your own spreadsheet. Subscriptions start at $9/mo.
As part of the Google Ads signup process, you can create keywords. This process is detailed at the bottom of our future article on Google Ads for power washing services.
If you've already registered for Google Ads, you can access Google's Keyword Planner by going to "Tools and Settings" (21) and after that, selecting "Keyword Planner" (22)
Accessing Google's Keyword Planner
When you're inside the keyword planner, you'll select “Start with keywords” (23). Enter as many keywords as you would like (24). Here we have entered "concrete power washing". When you're ready, click on the "Get the Results" link (25).
Seeding keywords in Google's Keyword Planner
As you can observe below, Google results show 242 Keywords in a Keyword plan (26). In the table, you will find keyword suggestions (27) and average monthly searches for each keyword (28), and top of the page bidding details (29) and (30).
You can expand your keyword results by broadening your search (31). You can adjust your results by clicking on the refine keyword link on the upper right.
Keyword planner result for "concrete power washing"
Google offers these results and lets you import these keywords directly add them to your search ad campaigns. I prefer taking them offline by pressing the download button (32) instead of adding them directly to my ads.
Based on our experience and experience using some of the tools described above, here is a starting list of 234 terms to be considered for the course of your power washing paid advertising as well as SEO.
This isn't a comprehensive list. It's best to conduct your own research to discover terms that are relevant to your business.
Be aware that when you are running paid search campaigns, you'll want to add qualifiers to a few of the words below.
Location qualifiers
For instance, lots of people use search terms like "near my home", "my area" or their place of residence (e.g. "power washing Denver"). Therefore, you might want to add cities you serve for some keywords or the "near to me" qualifier.
Price qualifiers
We display keywords related to price below. Price shoppers oftentimes aren’t the best customers, and you may not wish to include those keywords in paid search campaigns. You also probably don’t want to optimize for being the “cheapest pressure washer” in your area. Price isn’t a good differentiator for your business.
Negative Keywords
If you’re running paid ads on Google or Microsoft, you’ll make use of negative keywords to prevent your ads from showing for services that you don’t provide. As an example, roof power washing is listed in the keyword lists below. If you don’t pressure wash roofs, make “roof” and “roofs” a negative keyword.
