The carpet cleaning industry is highly competitive. But you already know this. Your carpet cleaning company is likely competing directly against multiple franchisees and local business owners for a very limited number of potential clients.
Every carpet cleaner needs to have a solid marketing plan. Like any business, carpet cleaning requires a certain amount of advertising to work. Everyone needs their carpets cleaned at some point, but if you run a small house cleaning business, it can be difficult to compete with larger chains or big cleaning corporations to bring in a new customer.
Your carpet cleaning marketing strategy will likely be a mix of both online and offline techniques to get your business in front of a potential client when they need your cleaning services.
From an online marketing perspective, you should really have a website. You should also experiment with search engine advertising for your carpet cleaning business. Implementing SEO for your carpet cleaning business is also a must. You need to track the results of all of your online activities.
Simultaneously, you should be marketing your business using more traditional offline channels.
You probably already know that you need to have a business card and an online presence. This means that you may wish to consider carpet cleaning advertising flyers to promote your business. You can hang them up (where permitted), and you can also send out flyers using direct mail.
You can even measure the results of direct mail with a high degree of accuracy by using different phone numbers for different locations and for different marketing campaigns. You’ll be able to tally which ad campaigns and which locations work best based on the phone numbers that customers called to learn more about your carpet cleaning company.
While hanging up flyers or mailing postcards or flyers to a potential customer might not seem like the most technologically savvy way to get people's attention, it has worked for decades.
If you're interested in trying this cost-effective and successful marketing method, read this guide to see if it will work for you.
Flyers work for every kind of business, from carpet cleaners to plumbers. As long as they are placed in well-trafficked locations, a brochure can work like a small billboard, bringing potential customers' attention to a business and sticking in their minds.
Carpet cleaning companies have used flyers to great effect and work well to bring in customers. It's a niche business, but something that most people need at one point or another. If a customer doesn't have to reach for google or a phone book because they've seen your flyer, you've done the right thing in hanging it up.
Flyers are usually letter-sized or poster-sized pieces of paper with an image, text information, and contact information. The combination of these works to advertise the business and inform potential customers that your business is ready to reach out to them to help.
Flyers work well because they are extremely cost-effective, only costing the design time and printing. Once they are hung up, flyers can continue to make money by bringing in new customers long after you've placed them. Most times, it's free to hang a flyer. All you need to do is put it up and wait for customers to come in.
Carpet cleaning might be a small business model, but it can get very busy if the posters are placed correctly. People with children, pets, or in high-flooding zones are much more likely to need their carpets cleaned, and if you can place flyers correctly, you will see your business grow.
If you've decided to create and distribute flyers for your carpet cleaning business, it's good to know the best ways to develop them. Here are the steps you'll take for successful flyer marketing:
Designing a brochure for non-designers on Vistaprint
Although these steps seem simple, there is an art to each one. You must ensure that your flyers are designed well, printed, and distributed to the right parts of town. With a little carpet cleaning marketing research and design, you'll be able to increase your customer base and receive new customers.
Of course, the content you choose is crucial. You can have a good printer and excellent design software, but if you don't design and market the flyers correctly, they won't work well. The ideal flyer is simple, with images, text, and contact information.
With a carpet cleaning flyer, your goal is to address a problem, announce a solution, and offer a way to contact you. You can choose flyers that have tear-away tabs at the bottom, or you can include a QR code or website to help potential customers contact you.
The exact content of a carpet cleaning flyer template is up to you. However, it should include an image to catch the eye, pertinent information about your company, and contact information. Encourage your audience to take action with bold words and clear contact information. Include a special offer for new customers. Your flyers will convince any passersby that they need cleaner carpets.
Posting
Before you see customers calling in, you'll need to know how to place your flyers. Of course, places like bus stations, subways, and other high-traffic areas are excellent for placing flyers.
However, you can also do a little market research and find out where floods are more likely to happen, where your competitors are the most successful, or place flyers near schools and dog parks. These demographics might need more carpet cleaning services than the average commuter and could help you attract more customers.
Use marketing strategies to create and distribute the flyers properly. It's always better to have a marketing expert look at your flyer (or, even better, help design it) before you print and ship it out. An expert can even help you modify your flyer for email marketing. That way, you can rest assured that you will reach the highest number of possible customers.
Direct Mail
You’ll also want to take advantage of mailing your flyers out to local businesses and homeowners to make them aware of your professional carpet cleaning services. Having a special offer can make the phone ring and bring in long term recurring customers.
Here are some frequently asked questions about using flyers to market your carpet cleaning service. Hopefully, they help answer yours!
You can make a flyer yourself if you have a computer and a printer. You can do this with any word processing system or use a carpet cleaning flyer template maker online. Templates often have a great ratio of image to text, making it easier to include all the information you need.
Like all small, local businesses, flyers and online ads work exceptionally well. The intended demographic is local, and flyers are a great way to reach local customers without being intrusive or pushy. If a potential customer has seen your flyers around town, they are more likely to choose your business.
If you are distributing flyers, aim for high-traffic areas, areas with families or pets, and areas that tend to receive flooding. It's also good to aim for bus stops and subway stations, as commuters might see your flyers and remember them.
With a good set of flyers, your carpet cleaning business can bring in more business and increase your capital. Cleaning service flyers are easy to put together, cost-effective, and increase the number of customers that call in. Your carpet cleaning business can benefit from this simple yet effective marketing strategy.
